We will start posting research from the ADPR faculty and students here on a regular basis. Here are the first:
ARTICLE PUBLISHED
Morimoto, Mariko (Ad Faculty member) and Carrie La Ferle (2008), “Examining the Influences of Culture on Perceived Source Credibility & The Mediating Role of Similarity,” Journal of Current Issues and Research in Advertising, 30 (1), 51-62.
ARTICLES ACCEPTED
Sarah M. Smith (Ph.D., UGA) and Dean M. Krugman (Ad Faculty member). "Viewer as Media Decision-Maker:Digital Video Recorders and Household Media Consumption." International Journal of Advertising.
3.25.2008
Reber, Kim and Baek to Speak at Colloquium
The Grady Research Colloquium Series presentations continue Wednesday,
March 26th from 11 to noon in the Drewry Room.
Dr. Bryan Reber (PR Faculty member) will present "The role of dissent in public relations: "An activist view of the profession."
Taehyun Baek (Ph.D. Student)and Dr. Jooyoung Kim (Ad Faculty member)will be presenting "Examing the dual effects of Brand Credibility and Brand prestige on Purchase
Intention."
March 26th from 11 to noon in the Drewry Room.
Dr. Bryan Reber (PR Faculty member) will present "The role of dissent in public relations: "An activist view of the profession."
Taehyun Baek (Ph.D. Student)and Dr. Jooyoung Kim (Ad Faculty member)will be presenting "Examing the dual effects of Brand Credibility and Brand prestige on Purchase
Intention."
PR Student Podcasts
Two of our PR students are featured in PR podcasts:
http://www.forimmediaterelease.biz/
A report compiled by Lindsey Loughman including audio files created by Karen Russell’s Word-of-Mouth Comm class students at the Edelman Digital Bootcamp. Lindsey was part of Kaye Sweetser's EDB campaigns team.
http://www.auburnmedia.com/wordpress/2008/02/24/ashley-beebe-and-ugas-safe-kids-athens-buckle-up-pr-campaign/
An interview with Ashley Beebe, a student on the UGA Bateman team, conducted by Robert French of Auburn University.
http://www.forimmediaterelease.biz/
A report compiled by Lindsey Loughman including audio files created by Karen Russell’s Word-of-Mouth Comm class students at the Edelman Digital Bootcamp. Lindsey was part of Kaye Sweetser's EDB campaigns team.
http://www.auburnmedia.com/wordpress/2008/02/24/ashley-beebe-and-ugas-safe-kids-athens-buckle-up-pr-campaign/
An interview with Ashley Beebe, a student on the UGA Bateman team, conducted by Robert French of Auburn University.
3.21.2008
First W.Ronald Lane Executive-in-Residence at Grady on March 24th.
Top Bear Visits as First Executive-in-Residence
Grady College alumna Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop, will visit Grady College next Monday as the inaugural W. Ronald Lane Executive-in-Residence in Advertising.
On Monday, Clark will visit ADPR 3110, “Message Strategy,” taught by Jennifer Griffith, at 11:15 a.m. She will then visit ADPR 3100, “Principles of Advertising” at 12:20 p.m. She will also visit ADPR 5470/7740, combined advertising campaigns classes taught by Griffith and Jooyoung Kim, at 2:30 p.m. Later that evening she will speak to the Ad Club at 7 p.m.
The advertising executive-in-residence in advertising program was “created to provide the opportunity for the department the means to invite professionals to spend time with students and faculty,” said Karen King, professor and head of Grady’s Department of Advertising and Public Relations.
The position was named in honor of retired professor of advertising and former interim department head Ron Lane because he was a “long-time faculty member with a commitment to keeping Grady faculty and students connected to the industry with the industry and because of his contributions . “It’s very appropriate that Maxine Clark was named the first executive-in-residence because she was was one of a student of Ron Lane’s students,” King said. “We are thrilled that she is coming to share her expertise with our students.”
Clark (ABJ ’71) has been chief executive bear of Build-A-Bear Workshop, Inc. since the company’s inception in 1997 and has served as chairman of its board of directors since April 2000. From November 1992 until January 1996, Clark was the president of Payless ShoeSource, Inc. In 2008 Clark was named one of The 25 Most Influential People in Retailing by Chain Store Age; in 2006 she was inducted into the Junior Achievement National Business Hall of Fame and received the 2006 Luminary Award for Entrepreneurial Achievement from the Committee of 200. She was named a Customer-Centered Leader in the 2005 Customer First Awards by Fast Company.
Today there are more than 370 Build-A-Bear Workshop stores worldwide. Build-A-Bear Workshop extended its in-store interactive experience online in 2007 with the launch of its virtual world at http://www.buildabearville.com/
Grady College alumna Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop, will visit Grady College next Monday as the inaugural W. Ronald Lane Executive-in-Residence in Advertising.
On Monday, Clark will visit ADPR 3110, “Message Strategy,” taught by Jennifer Griffith, at 11:15 a.m. She will then visit ADPR 3100, “Principles of Advertising” at 12:20 p.m. She will also visit ADPR 5470/7740, combined advertising campaigns classes taught by Griffith and Jooyoung Kim, at 2:30 p.m. Later that evening she will speak to the Ad Club at 7 p.m.
The advertising executive-in-residence in advertising program was “created to provide the opportunity for the department the means to invite professionals to spend time with students and faculty,” said Karen King, professor and head of Grady’s Department of Advertising and Public Relations.
The position was named in honor of retired professor of advertising and former interim department head Ron Lane because he was a “long-time faculty member with a commitment to keeping Grady faculty and students connected to the industry with the industry and because of his contributions . “It’s very appropriate that Maxine Clark was named the first executive-in-residence because she was was one of a student of Ron Lane’s students,” King said. “We are thrilled that she is coming to share her expertise with our students.”
Clark (ABJ ’71) has been chief executive bear of Build-A-Bear Workshop, Inc. since the company’s inception in 1997 and has served as chairman of its board of directors since April 2000. From November 1992 until January 1996, Clark was the president of Payless ShoeSource, Inc. In 2008 Clark was named one of The 25 Most Influential People in Retailing by Chain Store Age; in 2006 she was inducted into the Junior Achievement National Business Hall of Fame and received the 2006 Luminary Award for Entrepreneurial Achievement from the Committee of 200. She was named a Customer-Centered Leader in the 2005 Customer First Awards by Fast Company.
Today there are more than 370 Build-A-Bear Workshop stores worldwide. Build-A-Bear Workshop extended its in-store interactive experience online in 2007 with the launch of its virtual world at http://www.buildabearville.com/
King Interviewed
Karen King was interviewed by the AJC about the "branding" of various communities. The article is available at:
http://www.ajc.com/gwinnett/content/metro/gwinnett/stories/2008/03/18/gwinnett_branding_0318.html
http://www.ajc.com/gwinnett/content/metro/gwinnett/stories/2008/03/18/gwinnett_branding_0318.html
Video Grady Moments
Kaye Sweetser wanted you to know that she is in the process of creating and posting some video interviews with Grady students.
Her channel is at:
http://www.youtube.com/user/kayesweetser .
Her channel is at:
http://www.youtube.com/user/kayesweetser .
Outstanding Instructors
Kirsten Strausbaugh-Hutchinson and Kaye Sweetser were selected the outstanding teachers from the ADPR Department for 2007-2008!
Congratulations ladies! Thanks for all you do for the department.
Congratulations ladies! Thanks for all you do for the department.
Stickell Internship Winner
Ad major Christopher Fedorczak was selected by the Stickell Advisory Board to receive one of 15 summer internships. Forty-eight students across the country were nominated as the best, most deserving individuals from their AAF student chapters. Therefore, to be selected to receive one of these 15 positions is impressive. He will be working with The Group in Dallas. Congratulations Chris!
Chris was nominated by Dr. Kirsten Strausbaugh-Hutchinson.
Chris was nominated by Dr. Kirsten Strausbaugh-Hutchinson.
spring break brain cramp
There was a lull in activity in the department over spring break and thus a lack of new postings. The blog-master suffered from a brain cramp during this time and actually forgot the password to the blog. Never fear though! The brain is now functioning again as the password resufaced in her memory. There are many new posts to add, so I will begin.
3.17.2008
Club Meetings
--IABC & Magazine Club Joint Meeting: Tuesday, March 18th 6:30 p.m. SLC, Room 153
--PRSSA "Seniors-Only Night"Wednesday, April 2, 6 p.m.Drewry Room--Featuring Young PR practitioners: Jackson Spalding's Caitlin Goodrich andDanielle Tejada along with Manning, Selvage & Lee's Lelia Howzeand Kristal McKanders, Ameriprise financial advisor: Gary Harr College relations committee member for PRSA Georgia & past educational relations chair for IABC Atlanta: Jessica Laiti
--PRSSA "Seniors-Only Night"Wednesday, April 2, 6 p.m.Drewry Room--Featuring Young PR practitioners: Jackson Spalding's Caitlin Goodrich andDanielle Tejada along with Manning, Selvage & Lee's Lelia Howzeand Kristal McKanders, Ameriprise financial advisor: Gary Harr College relations committee member for PRSA Georgia & past educational relations chair for IABC Atlanta: Jessica Laiti
Another Amazing Student
Public relations major Lindsay Lamphere is featured as an amazing student on the UGA Web page.
Review of Jay Hamilton's book
This week the featured book in the UGA Columns "Weekly Reader" section is Jay Hamilton's new book, Democratic Communications: Formations, Projects, Possibilities.
You can check it out at:
http://www.uga.edu/columns/current/reader.html --
You can check it out at:
http://www.uga.edu/columns/current/reader.html --
3.05.2008
Grady Ambassadors for 2008 - 2009
Congratulations to the following AdPR majors for being selected as Grady Ambassadors:
Advertising Majors:
Katie Kelly, Brooke Stevens, Baron Brown, Heather White, Evan Cobb, Dennis Byrd
Public Relations Majors:
Kristen Fraser, Lizzie Azzolino, Stephanie Perrett, Jacob Cole, Debbie Ebalobo
Advertising Majors:
Katie Kelly, Brooke Stevens, Baron Brown, Heather White, Evan Cobb, Dennis Byrd
Public Relations Majors:
Kristen Fraser, Lizzie Azzolino, Stephanie Perrett, Jacob Cole, Debbie Ebalobo
3.04.2008
Tae Hyun Baek Featured
The March issue of the American Academy of Advertising Newsletter features an article about Grady Ph.D. student Tae Hyun Baek. There is also an announcement (and a cute picture) of his new daughter Hailey. You can find it at:
http://www.aaasite.org/newsletter/2008-03.pdf
http://www.aaasite.org/newsletter/2008-03.pdf
IAA Regional Champion
Good news!
Jooyoung Kim's Fall '07 advertising campaign team (ADPR 5740) was selected the US/Canada Regional Champion from the annual InterAd competition held by the International Advertising Association! Congratulations to Jooyoung and his students Suzie Cunningham, Laura Diem, Kristen Green, Leslie Turley, Jessica Steiner, Brittany Cowan, and Nicole Hayaler.
The IAA InterAd student competition the International Advertising Association's annual student advertising competition. It provides hands-on marketing communications experience for under graduate students from around the world. The case this year was for Unilever's Axe brand.
Now on to the world competition!
Jooyoung Kim's Fall '07 advertising campaign team (ADPR 5740) was selected the US/Canada Regional Champion from the annual InterAd competition held by the International Advertising Association! Congratulations to Jooyoung and his students Suzie Cunningham, Laura Diem, Kristen Green, Leslie Turley, Jessica Steiner, Brittany Cowan, and Nicole Hayaler.
The IAA InterAd student competition the International Advertising Association's annual student advertising competition. It provides hands-on marketing communications experience for under graduate students from around the world. The case this year was for Unilever's Axe brand.
Now on to the world competition!
3.03.2008
Bateman Team Featured
The Bateman Case Study Competition team from Karen Russell's PR Campaigns class is featured on the UGA website today. Check them out at:
http://uga.edu
http://uga.edu
Digital Week
Last week was a big week for digital media in the Grady AdPR Department.
It started on Monday with a great guest speaker sponsored by the AEF, Tom Lynch. Named by Advertising Age as a "Digital Player", Lynch is the vice president of strategy and account planning at Avenue A/Razorfish in Atlanta. He spoke in three advertising classes and held an open forum with students and faculty. He was terrific!
On Thursday, several of the AdPR faculty participated in the workshop on blogging taught by Kaye Sweetser. Thanks Kaye!
Karen Russell traveled to Washington D.C. to participate in a panel on PR and Social Media on Friday. This was a Grady Alumni function hosted by Porter Novelli. I hear that she dazzled them! Check out the talk online at:
http://podcaster.gcsu.edu/podcastdata/UGA/Channel_11053/podcast_8796/8796.wav
The week ended with the Edelman Digital Boot Camp for PR students and faculty. You can see from the previous post that this was a big success.
It started on Monday with a great guest speaker sponsored by the AEF, Tom Lynch. Named by Advertising Age as a "Digital Player", Lynch is the vice president of strategy and account planning at Avenue A/Razorfish in Atlanta. He spoke in three advertising classes and held an open forum with students and faculty. He was terrific!
On Thursday, several of the AdPR faculty participated in the workshop on blogging taught by Kaye Sweetser. Thanks Kaye!
Karen Russell traveled to Washington D.C. to participate in a panel on PR and Social Media on Friday. This was a Grady Alumni function hosted by Porter Novelli. I hear that she dazzled them! Check out the talk online at:
http://podcaster.gcsu.edu/podcastdata/UGA/Channel_11053/podcast_8796/8796.wav
The week ended with the Edelman Digital Boot Camp for PR students and faculty. You can see from the previous post that this was a big success.
3.01.2008
Edelman Digital Boot Camp
The Boot Digital Boot Camp got rave reviews today! I was able to attend the session lead by Edelman VP & social media guru Phil Gomes. As promised, he talked about the big picture and what he sees happening in practice. It inspired this Ad Dog to start this blog for the department. Congrats to Kaye Sweetser and her class and Karen Russell and her class for their efforts in pulling this together.
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10:48:00 PM
by KWK
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