Two groups of former undergraduate students from Dr. Kaye Sweetser's Public Relations Research Methods courses have had research papers accepted for publication in Public Relations Review.
Ashley Beebe and Abby Blaylock's class research project as well as the project by Nina Eyrich and Monica Padman were prepared for publication under the guidance of Dr. Sweetser.
Look for them in print soon:
Beebe, A., Blaylock, A., & Sweetser, K.D. (2009), "Job satisfaction in public relations internships." Public Relations Review, forthcoming.
Eyrich, N., Padman, M., & Sweetser, K.D. (2009), PR practitioners' use of social media tools and communication technology, Public Relations Review, forthcoming.
Dr. Sweetser says, "This is such a great accomplishment. I was so proud of their project when they turned it in, more proud when they allowed me to further the work & see if we could get it published, and proud most now that we will see it in print."
Congrats to all of them!
9.20.2008
Ad Grad has Film at Dixie Film Festival
Former ad grad Meg Hearon Weidner (1998) has had her first film accepted at the Dixie Film Festival. She wrote, directed and stars in this short film, "You're Too."
Meagn writes "You're Too focuses on Mandy's experiences of being rejected on the basis of being too this or too that. Everyone has encountered some form of rejection and in the end, it is how you choose to embrace and see yourself. My film has been accepted into the Women's International Film Festival in Miami, FL, Austin's Women Film, Literary and Music Festival in Texas, won the Best Short, No Budget Award at the Broad Humor Film Festival in Venice Beach, CA, and now she is coming home to my GA roots to promote my film at the Dixie Film Festival."
She is hoping that you, your friends and colleagues will come support You're Too Saturday, October 4th at the Carmike Theater at 5:15 p.m. It is showing in a block of other short films, all promising to be equally entertaining.
For more information, please go to www.dixiefilmfest.com and click on official selection 2008. Then enter "you're too" in the search and you will find a synopsis, picture, etc.
Meagn writes "You're Too focuses on Mandy's experiences of being rejected on the basis of being too this or too that. Everyone has encountered some form of rejection and in the end, it is how you choose to embrace and see yourself. My film has been accepted into the Women's International Film Festival in Miami, FL, Austin's Women Film, Literary and Music Festival in Texas, won the Best Short, No Budget Award at the Broad Humor Film Festival in Venice Beach, CA, and now she is coming home to my GA roots to promote my film at the Dixie Film Festival."
She is hoping that you, your friends and colleagues will come support You're Too Saturday, October 4th at the Carmike Theater at 5:15 p.m. It is showing in a block of other short films, all promising to be equally entertaining.
For more information, please go to www.dixiefilmfest.com and click on official selection 2008. Then enter "you're too" in the search and you will find a synopsis, picture, etc.
9.17.2008
Sallot To Light Up Sanford Stadium
Lynne Sallot is being honored at the UGA football game against Tennessee on Oct. 11. She will be a guest of President Adams in his sky suite, and the Office of External Affairs will also honor her on the field between the first and second quarters. Her picture will be on the Jumbotron and they will read a short script about her work and the other Josiah Meigs Teaching Professors at the game.
If you are at the game, make sure to cheer on this Grady teaching star!
Go Lynne!!
If you are at the game, make sure to cheer on this Grady teaching star!
Go Lynne!!
9.15.2008
AdClub Meeting Tomorrow
The UGA Ad Club will meet TOMORROW, Tuesday, Sept. 16, at 7:30 p.m. in room 213 SLC. Ad Club is open to students in any major, in or out of Grady, and pre-journalism majors are welcome. Our first speaker will be Scott Shamp, director of UGA's New Media Institute.
Ad Club applications are available at www.uga.edu/adclub under the "news" section. You may also pick one up at the meeting tomorrow. Applications are due to Donna LeBlond (room 215 Journalism) by Oct. 15.
Ad Club applications are available at www.uga.edu/adclub under the "news" section. You may also pick one up at the meeting tomorrow. Applications are due to Donna LeBlond (room 215 Journalism) by Oct. 15.
9.10.2008
Lockheed Martin Coming to Interview Public Relations Seniors and Grad Students
Lockheed Martin has begun this year’s recruiting process for the Communications Leadership Development Program (CLDP). Each year we find students at the University of Georgia Grady College of Journalism and Mass Communications in Public Relations with outstanding technical skills and leadership abilities.
Lockheed Martin selects students for CLDP from the top Public Relations programs in the country, and we offer those students an opportunity to develop their communication career with the largest defense contractor in the world. The program consists of:
One-year rotations at two Lockheed Martin sites
Competitive pay and benefits
Accelerated career development opportunities
Permanent position upon program completion
Practical experience in media relations, marketing communications, employee communications and community relations
From the Presidential Helicopter to the F-22 Raptor, the Corporation’s vast array of products and services play a critical role in global security. Lockheed Martin is also voted among the top employers of choice every year, earning Business Week’s number two spot in the top 50 “Best Places to Launch a Career.”
Jill Krugman (Grady alum) and Alyce Sarno will be in Athens to interview students on campus on Thursday, Oct. 30. Interested graduate and undergraduate students completing their public relations degrees by Spring 2008 should email their resumes to Donna LeBlond no later than 5 p.m. on Friday, Oct. 10. We will notify students who are chosen for interviews by Monday, Oct. 20, and will set-up interview times with the selected candidates.
Successful candidates should display:
Demonstrated leadership abilities.
Academic excellence including superior writing and interpersonal skills.
Energy, enthusiasm and a competitive drive.
Commitment to the profession, demonstrated through internships and other relevant work experience.
A willingness to change, be flexible and adapt to new situations.
Strong writing and interpersonal skills.
Natural curiosity and a desire to absorb and process knowledge.
Desire to make a difference, demonstrated through relevant extracurricular activities.
If students have any questions about the interview process or program, they are encouraged to email Ms. Sarno at: Alyce.M.Sarno@lmco.com
More detailed program information is contained in a PowerPoint presentation and flyer Jill is sending to our office for distribution. If you have any questions, please feel free to contact Ms. Sarno. Students are also encouraged to contact Jill Krugman a CLDP graduate at Jill.krugman@lmco.com.
Lockheed Martin selects students for CLDP from the top Public Relations programs in the country, and we offer those students an opportunity to develop their communication career with the largest defense contractor in the world. The program consists of:
One-year rotations at two Lockheed Martin sites
Competitive pay and benefits
Accelerated career development opportunities
Permanent position upon program completion
Practical experience in media relations, marketing communications, employee communications and community relations
From the Presidential Helicopter to the F-22 Raptor, the Corporation’s vast array of products and services play a critical role in global security. Lockheed Martin is also voted among the top employers of choice every year, earning Business Week’s number two spot in the top 50 “Best Places to Launch a Career.”
Jill Krugman (Grady alum) and Alyce Sarno will be in Athens to interview students on campus on Thursday, Oct. 30. Interested graduate and undergraduate students completing their public relations degrees by Spring 2008 should email their resumes to Donna LeBlond no later than 5 p.m. on Friday, Oct. 10. We will notify students who are chosen for interviews by Monday, Oct. 20, and will set-up interview times with the selected candidates.
Successful candidates should display:
Demonstrated leadership abilities.
Academic excellence including superior writing and interpersonal skills.
Energy, enthusiasm and a competitive drive.
Commitment to the profession, demonstrated through internships and other relevant work experience.
A willingness to change, be flexible and adapt to new situations.
Strong writing and interpersonal skills.
Natural curiosity and a desire to absorb and process knowledge.
Desire to make a difference, demonstrated through relevant extracurricular activities.
If students have any questions about the interview process or program, they are encouraged to email Ms. Sarno at: Alyce.M.Sarno@lmco.com
More detailed program information is contained in a PowerPoint presentation and flyer Jill is sending to our office for distribution. If you have any questions, please feel free to contact Ms. Sarno. Students are also encouraged to contact Jill Krugman a CLDP graduate at Jill.krugman@lmco.com.
9.04.2008
Second Connect Conference 8/21/08
The Grady College of Journalism and Mass Communication will host its second Connect: Social Media and Public Relations Conference, Friday and Saturday, September 19-20, 2008. The conference, sponsored by Porter Novelli and the Grady College, is designed to bring together public relations professionals and educators to explore how social media is being used in public relations.
Peter Himler, founder and principal of Flatiron Communications in New York, will provide the keynote speech on Friday evening, addressing the digital forces that have changed the modern practice of PR, as well as the core competencies that remain valid in spite of these changes. He has extensive agency experience, having worked for Edelman, Burson-Marsteller, Cohn and Wolfe, and Hill and Knowlton.
Panel discussions on Saturday will pair professionals and academics discussing important issues and practices within public relations. Discussion topics will include measurement, law, branding, and relationship building. Speakers include Kami Watson Huyse, principal from My PR Pro; Jim Fetig and Kathi Wallace of Institute Communications and Public Affairs at the Georgia Institute of Technology; and Paul Vogelzang, senior vice president at Porter Novelli in Washington, D.C.
Saturday's luncheon features Bert DuMars, vice president of e-business and interactive marketing for Newell Rubbermaid, who is responsible for directing and coordinating e-marketing, interactive marketing, social media marketing and e-commerce initiatives. He plans to discuss Newell Rubbermaid's experimentation and implementation of social media marketing strategies and tactics.
2007 Connect Conference
The 2007 conference received rave reviews from participants. "Connect 2007 really changed my approach to public relations," said Melissa Libby of Atlanta’s Melissa Libby and Associates. "I learned it all at the conference. Facebook, YouTube, Yelp and Flickr are now all in a day's work at our company."
The conference will also include a half-day boot camp on Friday for participants new to social media. These sessions will focus on arming participants with the tools necessary to explore more in-depth discussion and implications during Saturday’s sessions. Topics will include tools such as Twitter, Facebook, and RSS, as well as social media ethics and etiquette.
"The most exciting thing to me is that several of last year's speakers are coming back this year as attendees because they don’t want to miss out on the conversation," said Dr. Karen Russell.
Conference registration is $150 with a registration deadline of Friday, September 12. A VERY LIMITED NUMBER OF SPACES REMAIN.
For more information and to register, visit www.grady.uga.edu/connect
Author: Kristen English and Sherrie Whaley
Peter Himler, founder and principal of Flatiron Communications in New York, will provide the keynote speech on Friday evening, addressing the digital forces that have changed the modern practice of PR, as well as the core competencies that remain valid in spite of these changes. He has extensive agency experience, having worked for Edelman, Burson-Marsteller, Cohn and Wolfe, and Hill and Knowlton.
Panel discussions on Saturday will pair professionals and academics discussing important issues and practices within public relations. Discussion topics will include measurement, law, branding, and relationship building. Speakers include Kami Watson Huyse, principal from My PR Pro; Jim Fetig and Kathi Wallace of Institute Communications and Public Affairs at the Georgia Institute of Technology; and Paul Vogelzang, senior vice president at Porter Novelli in Washington, D.C.
Saturday's luncheon features Bert DuMars, vice president of e-business and interactive marketing for Newell Rubbermaid, who is responsible for directing and coordinating e-marketing, interactive marketing, social media marketing and e-commerce initiatives. He plans to discuss Newell Rubbermaid's experimentation and implementation of social media marketing strategies and tactics.
2007 Connect Conference
The 2007 conference received rave reviews from participants. "Connect 2007 really changed my approach to public relations," said Melissa Libby of Atlanta’s Melissa Libby and Associates. "I learned it all at the conference. Facebook, YouTube, Yelp and Flickr are now all in a day's work at our company."
The conference will also include a half-day boot camp on Friday for participants new to social media. These sessions will focus on arming participants with the tools necessary to explore more in-depth discussion and implications during Saturday’s sessions. Topics will include tools such as Twitter, Facebook, and RSS, as well as social media ethics and etiquette.
"The most exciting thing to me is that several of last year's speakers are coming back this year as attendees because they don’t want to miss out on the conversation," said Dr. Karen Russell.
Conference registration is $150 with a registration deadline of Friday, September 12. A VERY LIMITED NUMBER OF SPACES REMAIN.
For more information and to register, visit www.grady.uga.edu/connect
Author: Kristen English and Sherrie Whaley
Maxine Clark Receives Dean's Medal
"Maxine Clark, founder and Chief Executive Officer of Buildabear Workshop, Inc., headquartered in St. Louis, MO, has been selected to receive the Dean’s Medal for Excellence in Communication Leadership, announced E. Culpepper Clark, Dean of the Grady College.
The medal will be presented by Dean Clark at the Buildabear board meeting in St. Louis on September 9.
The dean’s medal is awarded to recognize a communication enterprise or event that rises to the level of case study in one of the disciplines of journalism and mass communication."
"'Maxine is one of branding’s true innovators, a credit to the media professions we prepare students to enter and a leader in creative thinking about how to build audiences and inspire loyalty from the inside out,' said Dean Clark. 'The Buildabear story provides a case study in brand creation, development and extension in a way that enriches the marketplace, with insightful, effective and responsible communication. Maxine is the Buildabear story.'”
Maxine Clark is a 1971 alumna of Grady College, graduating with a degree in advertising.
“Maxine’s career, her generous work with students at our university and at others around the country, her reputation in the industry for creating a singular entertainment brand, her very invention of Buildabear Workshop, her grasp of the communication dynamics of children’s media, her ability to teach and inspire with the ideas she is constantly constructing through her affectionate engagement with her customers in the digital marketplace – all offer touchstones for anyone with the heart to take a business dream forward.” (shape this/break up)
Clark is a frequent visitor to the UGA campus, delivering the Summer Commencement address on August 2 and as the first W Ron Lane Visiting Professional in the spring.
"Struck first in 2007, the inaugural dean’s medal was awarded to Tim Mapes, vice president of marketing for Delta Airlines for his role in internal and external branding for the company." (source: Grady press release)
The medal will be presented by Dean Clark at the Buildabear board meeting in St. Louis on September 9.
The dean’s medal is awarded to recognize a communication enterprise or event that rises to the level of case study in one of the disciplines of journalism and mass communication."
"'Maxine is one of branding’s true innovators, a credit to the media professions we prepare students to enter and a leader in creative thinking about how to build audiences and inspire loyalty from the inside out,' said Dean Clark. 'The Buildabear story provides a case study in brand creation, development and extension in a way that enriches the marketplace, with insightful, effective and responsible communication. Maxine is the Buildabear story.'”
Maxine Clark is a 1971 alumna of Grady College, graduating with a degree in advertising.
“Maxine’s career, her generous work with students at our university and at others around the country, her reputation in the industry for creating a singular entertainment brand, her very invention of Buildabear Workshop, her grasp of the communication dynamics of children’s media, her ability to teach and inspire with the ideas she is constantly constructing through her affectionate engagement with her customers in the digital marketplace – all offer touchstones for anyone with the heart to take a business dream forward.” (shape this/break up)
Clark is a frequent visitor to the UGA campus, delivering the Summer Commencement address on August 2 and as the first W Ron Lane Visiting Professional in the spring.
"Struck first in 2007, the inaugural dean’s medal was awarded to Tim Mapes, vice president of marketing for Delta Airlines for his role in internal and external branding for the company." (source: Grady press release)
Welcome Kristen Smith !
The Advertising and Public Relations Department is please to welcome our newest faculty member, Kristen Smith. You may have seen her in the hall or camped out in the Graphics Lab.
"Kristen Smith joined the Department of Advertising and Public Relations as a lecturer. Smith, who most recently worked as director of public relations at the University of Georgia's College of Social Work, will teach classes in graphic communication. She has a bachelor's and master's degree from UGA. The Savannah native also has experience as a graphic designer, writer and freelance cartoonist. She researched and edited a History Book-of-the-Month Club selection titled "The Lines Are Drawn: Political Cartoons of the Civil War." An Athens resident for 23 years, Smith is a founder of Clean Air Athens and a founding board member of the Nancy Travis House, a childcare center for homeless children and their families."
condensed from Grady webiste)
"Kristen Smith joined the Department of Advertising and Public Relations as a lecturer. Smith, who most recently worked as director of public relations at the University of Georgia's College of Social Work, will teach classes in graphic communication. She has a bachelor's and master's degree from UGA. The Savannah native also has experience as a graphic designer, writer and freelance cartoonist. She researched and edited a History Book-of-the-Month Club selection titled "The Lines Are Drawn: Political Cartoons of the Civil War." An Athens resident for 23 years, Smith is a founder of Clean Air Athens and a founding board member of the Nancy Travis House, a childcare center for homeless children and their families."
condensed from Grady webiste)
Ad Campaign Team Takes the Silver
"A Grady College advertising campaign team was been named the Silver Award winner in the national Direct Marketing Education Foundation (DMEF) Collegiate ECHO campaign competition. The team developed its campaign during spring semester 2008 in Professor Joo Young Kim's ADPR 5740, Advertising Campaigns class.
Under the name of Quatro Advertising, senior advertising majors Catherine Beaver of Hoschton, Adam Shields of Grayson, Megan Kemp and Halle Amanda Meng, both of Duluth, developed their winning campaign titled "Send Yourself." Shields, Kemp and Meng all graduated from UGA in May, 2008.
The 2008 Collegiate ECHO challenge was to create a $4 million innovative and integrated direct marketing campaign, targeting small businesses, establishing the Pitney Bowes' Stamp Expressions™ Printer. This desktop printer lets customers print USPS ® approved postage designed through the Internet.
With an emphasis on using multichannel direct marketing, creativity, and technology such as blogs, social networking, and e-mail, the competition was valuable for students as they gained real-world business experience while still in the classroom.
Kim, Grady College assistant professor of advertising, had strong praise for his students. "They worked very effectively and efficiently to produce an awesome advertising plan," he said. "This award is going to be a very strong addition to their initial career as advertising professionals. This recognition also demonstrates the strength of the Grady advertising program."
The 2008 ECHO competition, sponsored by Pitney Bowes, attracted entries from colleges nationwide." (As posted on the Grady website)
Under the name of Quatro Advertising, senior advertising majors Catherine Beaver of Hoschton, Adam Shields of Grayson, Megan Kemp and Halle Amanda Meng, both of Duluth, developed their winning campaign titled "Send Yourself." Shields, Kemp and Meng all graduated from UGA in May, 2008.
The 2008 Collegiate ECHO challenge was to create a $4 million innovative and integrated direct marketing campaign, targeting small businesses, establishing the Pitney Bowes' Stamp Expressions™ Printer. This desktop printer lets customers print USPS ® approved postage designed through the Internet.
With an emphasis on using multichannel direct marketing, creativity, and technology such as blogs, social networking, and e-mail, the competition was valuable for students as they gained real-world business experience while still in the classroom.
Kim, Grady College assistant professor of advertising, had strong praise for his students. "They worked very effectively and efficiently to produce an awesome advertising plan," he said. "This award is going to be a very strong addition to their initial career as advertising professionals. This recognition also demonstrates the strength of the Grady advertising program."
The 2008 ECHO competition, sponsored by Pitney Bowes, attracted entries from colleges nationwide." (As posted on the Grady website)
Student Ad Agency--HSBT-- Recruiting Staff
HSBT (Grady's own student-run advertising agency)is currently recruiting student staff members.
This year they'll offer a total of 48 competitive spots on teams who will be servicing 8 local and regional clients. The client list is impressive. Among the clients is The Fanning Institute here at UGA to extend the University's outreach, with Sandersville, GA. (including recruiting better healthcare professionals to the community, bringing in industry, etc.)
This year they'll offer a total of 48 competitive spots on teams who will be servicing 8 local and regional clients. The client list is impressive. Among the clients is The Fanning Institute here at UGA to extend the University's outreach, with Sandersville, GA. (including recruiting better healthcare professionals to the community, bringing in industry, etc.)
AdClub in Full Swing
AdClub started up last night with a huge turnout for the annual internship panel. They had six students talk about their summer experiences at some of the top agencies in the country:
Evan Cobb-Ogilvy & Mather, New York
Lee Taylor-McGarry Bowen, New York
Alison Glancz-J Walter Thompson, New York
Brooke Stevens-Publicis, New York
Chris Fedorczak-The Richards Group, Dallas
Matt Shamblin-Paste Magazine, Atlanta
Evan Cobb-Ogilvy & Mather, New York
Lee Taylor-McGarry Bowen, New York
Alison Glancz-J Walter Thompson, New York
Brooke Stevens-Publicis, New York
Chris Fedorczak-The Richards Group, Dallas
Matt Shamblin-Paste Magazine, Atlanta
Advertising Research Class Plans Busy Semester
Dr. Wendy Macias's Advertising Research class this semester is working with Rawle Murdy, a Charleston advertising agency. They are examining the effect the economy is
having on middle income families' food budgets and spending at grocery stores and causal dining restaurants. There are six student groups representing the following brands--Piggly Wiggly, Publix, Walmart, Cheeseburger in Paradise, Applebee's and Red Robin. Piggly Wiggly and Cheeseburger in Paradise are both Rawle Murdy accounts.
The class is also participating in a University-wide test of podcasting class sessions. About half dozen professors across the campus are participating to see if it is something they could roll out on a larger scale in the future. Dr. Macias was provided with a miniMac and podcasting software that allows her to do a screen capture with audio of her lectures. She can choose to make the lectures available only to her students or distribute to iTunes as well.
having on middle income families' food budgets and spending at grocery stores and causal dining restaurants. There are six student groups representing the following brands--Piggly Wiggly, Publix, Walmart, Cheeseburger in Paradise, Applebee's and Red Robin. Piggly Wiggly and Cheeseburger in Paradise are both Rawle Murdy accounts.
The class is also participating in a University-wide test of podcasting class sessions. About half dozen professors across the campus are participating to see if it is something they could roll out on a larger scale in the future. Dr. Macias was provided with a miniMac and podcasting software that allows her to do a screen capture with audio of her lectures. She can choose to make the lectures available only to her students or distribute to iTunes as well.
Students Attend PRSA Meeting in ATL
Dr. Lynne Sallot is bringing a group of students to the PRSA meeting in ATL today. Attendees include: T. Rick Foster, LaTroya Gant, Michelle Weidner, Carrie Chappell and Laura Stewart. Students have been paired with professionals for the lunch meeting. Thanks to Denise Grant of PRSA for helping to arrange this.
Sweetser Moderates PRSA Panel
Point. Click. Connect. A Look at Social Media's Impact on Public Relations
"Whether it's in blogs or networks like Facebook, the interactive online communities that we have come to know as social media are quickly gaining the attention and dollars of many organizations' communications departments. For other organizations, determining where to start and which tools make most sense can be overwhelming.
To understand social media's role in the context of real, day-to-day communication and relationship-building with target audiences, PRSA has assembled a panel of communicators and social media experts to share distinct perspectives, insight and lessons learned."
Dr. Kaye Sweetser will moderate this panel at the PRSA meeting in Atlanta on Thursday, September 4th. Other panel particitants include:
* John Bell, managing director, 360 Digital Influence, Ogilvy Public
Relations Worldwide
* Mike Haines, director of sales, southeast, Facebook
* David Santucci, vice president of marketing & communications, Georgia Aquarium
"Whether it's in blogs or networks like Facebook, the interactive online communities that we have come to know as social media are quickly gaining the attention and dollars of many organizations' communications departments. For other organizations, determining where to start and which tools make most sense can be overwhelming.
To understand social media's role in the context of real, day-to-day communication and relationship-building with target audiences, PRSA has assembled a panel of communicators and social media experts to share distinct perspectives, insight and lessons learned."
Dr. Kaye Sweetser will moderate this panel at the PRSA meeting in Atlanta on Thursday, September 4th. Other panel particitants include:
* John Bell, managing director, 360 Digital Influence, Ogilvy Public
Relations Worldwide
* Mike Haines, director of sales, southeast, Facebook
* David Santucci, vice president of marketing & communications, Georgia Aquarium
IABC at UGA for its first meeting of the semester
Corporate Communications
Tuesday, September 9
6:30 p.m. SLC 348
"Southern Company employees Tripp Cagle and Elena Mappus will discuss their managerial communications positions with Southern Company, one of the largest producers of electricity in the United States, as well as the benefits of becoming an IABC member."
"ABOUT IABC: The International Association of Business Communicators (IABC) at UGA is one of the newest organizations on campus that provides networking opportunities and services to enhance business communication skills. IABC provides opportunities for leadership and career development to its members. ALL MAJORS ARE WELCOME!"
Tuesday, September 9
6:30 p.m. SLC 348
"Southern Company employees Tripp Cagle and Elena Mappus will discuss their managerial communications positions with Southern Company, one of the largest producers of electricity in the United States, as well as the benefits of becoming an IABC member."
"ABOUT IABC: The International Association of Business Communicators (IABC) at UGA is one of the newest organizations on campus that provides networking opportunities and services to enhance business communication skills. IABC provides opportunities for leadership and career development to its members. ALL MAJORS ARE WELCOME!"
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