Dr. A Joins the UGA Teaching Academy

Dr. Carolina Acosta-Alzuru was inducted into the UGA Teaching Academy last night at the annual induction ceremony and dinner. Dr. Peggy Kreshel introduced Dr. A to the group and had the room in tears with her heartfelt comments.

As is tradition, Dr. A shared her teaching philosophy with the group:
"Respect and responsibility underpin my teaching philosphy and define my view of the teaching/learning process. I begin every class with high expectations for myself and for the students, who I never underestimate. My overarching goal is to encourage their sense of accomplishment so that, before the semester ends, their expectations of themselves will exceed my own. Through my enthusiasm for the course material and my belief in their abilities, I strive to show the students that the best source of motivation lies within them."

Other ADPR faculty who are members of the Teaching Academy include: Dr. Kreshel, Dr. Krugman, Dr. Sallot and Dr. King. Pictured above are Dr. A, Dr. King and Dr. Holifield.

UGA Number One in Advertising Research--AGAIN!

An article in the Fall issue of the Journal of Advertising names the University of Georgia number one in advertising research! The comparative institutional ranking is based on the number of articles published in Journal of Advertising, Journal ofAdvertising Research and Journal of Current Issues and Research in Advertising from 1997-2006. The number one ranking holds for both both total appearances and weighted appearances. In previous studies conducted in 1998 and 1990, the University of Georgia also ranked number one.
Three Grady faculty members are named among the most published. Dr. Len Reid (#4), Dr. Tom Reichert (#16) and Dr. Karen King (#24) all ranked among the top 25.

Creative Consultants Featured in PRWeek

PRWeek did a feature on student-run PR agencies and our own Creative Consultants was one of the groups featured. The piece includes an interview with Kaitlyn Darr, a fourth year PR major, who is the director this year. Dr. Betty Jones is the faculty advisor to Creative Consultants.

You can read the article on the PRWeek website:

http://www.prweekus.com/Value-of-real-world-lessons/article/119923/

Just in from Dr. Lynne Sallot

"So, here I am, at PRSA International Conference in Detroit, attending the 'PR Research Showcase' session (conference program posted at www.prsa.org/conference08) a few hours ago. I join the roundtable presentation by Katie Delahaye Paine, CEO, KDPaine & Partners(www.measuresofsuccess.com), Berlin, NH, of her excellent paper, 'Are We Engaged Yet? A Proposed Framework for Merasuring Engagement in Social Networks." Spying "University of Georgia' on my nametag, Ms. Paine tells the group of practitioners and educators that "the Social Media stuff that Dr. Kaye Sweetser and Dr. Karen Russell are doing at UGA is knocking everyone's socks off!!!" WAY TO GO Karen & Kaye!!!
Our students are "doing Grady proud." I had so much fun ... wish y'all were here!"
Best, Lynne

Another Terrific Honor for Dr. Sallot!

The Insitute for Public Relations will announced that our own Lynne Sallot will recieve the 2008 Pathfinder Award for outstanding scholarly contributions to professional knowledge. The award will be presented at the Annual Distinguished Lecture & Awards Dinner on November 5, 2008 at the New York City Yale Club. Congratulations Lynne!!!

Come Hear from the Folks at Max20 Advertising on10/23

This Thursday, October 23rd, ADPR 3150 welcomes the team (that includes 3 UGA alums) from Max2O--but all are welcome to attend.
The session will commence at 6:00 p.m. in room 248 of the SLC. The topic will be:
“10 Cool Things We’ve Learned in 20 years” -- Why didn’t somebody tell US this? --

Speakers include:

Tom Matte, President
Rob Marbury, Chief Creative Officer
Jim Benson, Art Director
Shelly Emanuel, Account Executive
Bekah Twiss, Intern, Copywriter

Tom Matte
President and CEO
"Van Gogh’s masterpiece, "Starry Night," inspired Tom to be creative and enter
the communications industry. A daring individual by nature who wanted to be the next Evel Knievel, Tom is a founder and partner of MAX Productions, now Max2o. He is a graduate of the University of Georgia’s Grady College of Journalism and Mass Communications. At Max2o Tom contributes to the vision and direction of projects, as well as the development of new business contacts."

Rob Marbury
Chief Creative Director
"Rob Marbury is a founding partner of Max2o. He earned an ABJ from the University of Georgia with a major in Advertising and a minor in Graphic Design. Before starting Max2o in 1992, he served as the Art Director for Peachtree Advertising, and a partner at Art’oons. Rob’s responsibilities at Max2o include the development of creative strategies and concepts, the production of broadcast projects and the management of the studio.
Rob believes, “If you can make somebody laugh or smile, you make a connection and they remember you.” Campaigns that he has directed for Max2o have won many awards based on a unique blend of humor or “human appeal” with strategic messaging, all culminating in RESULTS for Max2o clients."

Jim Benson
Art Director
"According to Jim, "there is a difference between interest and commitment." He
believes that if you are interested in something, you do it when it is convenient;
but if you are committed to something, you expect no excuses, only results. This applies to all aspects of Jim’s life.

Jim is a University of Georgia graduate with a BFA in Graphic Design, and has spent time teaching at the Portfolio Center. When not working at Max2o, Jim enjoys playing basketball, golf, and figuring out which home improvement project to do next."

Shelly Emanuel
Account Executive
"Shelly graduated from Mercer University's College of Liberal Arts in 2006 with a
double major in Communications and Theater Arts, and Spanish, as well as a minor in Business. Inspired by her parent's dedication to journalism and advertising, Shelly found her way into the field, joining Max2o in January of 2007 immediately following college. In addition to being an Account Executive, Shelly is also responsible for Web site and Search Engine Optimization strategies at Max2o. Through constant analysis and interpretation of data, she is able to provide information on daily web site traffic and determine responsive strategies for Max2o and our clients."

Rave Reviews from the Ad Club Trip to New York!

Last week, AdClub hit the streets of New York to visit advertising agencies and to network in the Big Apple. According to AdClub advisor, Dr. Strausbaugh-Hutchinson, "It was a fantastic trip. The agency folks were incredibly generous with their time and experience."

The group visited the following agencies:

McCann-Erickson Worldwide
McGarry Bowen
Euro RSCG
Ogilvy & Mather
Translation Marketing + Brand Imaging
Concept Farm

A highlight was the alumni mixer which brought a record number of Grady alums to meet and mingle with the students. Many thanks to the alums for sharing their time and insights with current Grady students.

ADPR 3100 Virtual Guest Speaker

Copywriter Kelly Markey was Skyped in the Intro Advertising course Thursday, October 9th. Kelly works at ND&P, a full-service agency in Richmond, VA. She talked to the students about being a writer; how to get a job in the biz, and what she does on a daily basis. Kelly also showed the class a few examples of her work. Virtual visits via Skype are a convenient way to connect our students to professionals and other scholars around the world. Kurt Thompson, a current Intro Advertising student, is Kelly’s brother. He claimed seeing big sis on the big screen didn’t embarrass him “too” much.

Links
http://www.neathawkdubuque.com/

Looks like trouble

"Retired" professors Ron Lane and Robert Willett were on hand at the GA/TN football game to cheer on the UGA swimmers who were honored. Okay, maybe they were really there to watch the football game...

Sallot Meets the Jumbotron

Is that our very own Lynne Sallot between the hedges??? Yes, indeed! Dr. Lynne Sallot was recognized for recieving a Meigs Professorship during a break in the UGA- Tennessee football game. Ever the PR professional, she couldn't resist promoting her students work on the Go Green Alliance initiative for the university with the slogan: GOod Dawgs Recycle. Go Lynne!

Advertising Seminar Series Speakers

"Marshall Henderson, Sales Manager for Fairway Outdoor and Mike Martin, Chief Creative Officer and Founder of SkylabB. Will be the speakers at the Advertyising Seminar Series toomorrow night For Mike's bio, go to the website http://www.skylabb.com/ and click on "crew." It's worth a trip to the site to see how unbelievably cool it is! Here's the skinny on Marshall Henderson:

Marshall Henderson
Born: August 14, 1964. Houston Texas.
Graduate: University of Georgia, 1987. AB Speech Communications.

Career

Marshall Henderson is currently Sales Manager for the Georgia/Alabama division
of Fairway Outdoor Advertising. This division employs 9 sales people who are
responsible for 1,600 billboard faces reaching into 4 states.

Prior to joining Fairway Outdoor, he was a partner in Williamson Outdoor
Advertising which was purchased by Fairway Outdoor in 2003. Marshall has also
served as Market Manager in Rome Ga. for Outdoor Communications Inc. He
began his sales career as an Account Executive for Georgia Outdoor Advertising
in Athens Georgia – maintaining this position for eight years.

As always, the meeting will be in room 248 of the SLC from 6 to 8 p.m. All Grady students are welcome to attend." (thanks to Dr. Griffith for this post