ADPR Spellers Strut Their Stuff

The ADPR Spelling Bee Team of Lariscy, Reber and Smith dazzled the competition at the Athens Charity Spelling Bee today.

Fresh off the BlackBerry from Athens Tech...our roving reporter, Dr. A sends in this report.
"1st word: aardvark. They did perfect!!!"

"The team was eliminated in the 9th round leaving on stage only 2 teams." The ADPR team was "awesome. The word that got them was 'Khartoum' the capital of Sudan."
Signing off from Athens Tech, Dr. A

The team leader, Give-Me-That-Mulligan-NOw Dr. Lariscy said "We had a ball! The best thing, you know, is that we were the #2 team in fundraising---we collected $500 for the illiteracy battles in Athens Clarke County---they were really pleased and surprised that a 'first year team' would raise so much, and subsequently, do so well!"
Go Grady!

Grady Alum Speaks to JRMC 8110 Class

Returning to campus on February 10th, Grady grad, Inga Kalinichenko-Cenatiempo (ABJ '97 and MA '98) was the featured guest speaker in a class she once took. Inga spoke to the class about how the role of the media planner has changed since she left school. She had some encouraging words for those looking for a career in media planning and encouraged the students to get as much experience with new media technologies as possible to make themselves more marketable.

Inga is currently Supervisor, Communications Planning At Zenith Optimedia. Her clients include General Mills brands: Progresso, Green Giant & Betty Crocker Fruit Snacks. Prior to joining Zenith, she was with Mindshare, New York as Manager, Exchange Planning. Her clients included: IBM Mid Market and Corporate Brand divisions, Arby’s, American Red Cross, MBNA and the Office of National Drug Control Policy


Zenith Optimedia is part of the world's largest media services group. Owned by Publicis Group, they have 195 offices in 70 countries. The media agencies services include development of communications strategy, through executional planning, negotiation and implementation. They co-ordinate campaigns across countries and regions.

Guest Speaker in ADPR 5920

On Feb. 10, Paull Young from Converseon in New York City gave a virtual talk to Dr. Sweetser's Public Relations Communications (ADPR 5920) class about viral videos.

Via Skype, a video conference technology that ADPR faculty use to "bring in" guest speakers from the practice into their classrooms, Young shared best practices and case studies on how to make a video that is good enough to become viral.

Young told the class that you can't make a viral video, rather you can just make a video that may end up viral if it resonates with your publics. He also stressed that you shouldn't concentrate on the number of views a video gets because it can be considered a success (even with a low number of views) as long as the people in your target audience are the ones viewing it.

If you're interested in "sitting in" on Young's talk, watch this 10-minute
"Viral 101" clip from the lecture where Young breaks down the elements and best practices of viral video:
http://www.youtube.com/watch?v=PQ_Dmr68H3k
Additionally, Young walked the class through two video client case studies on Graco Baby and Second Life Trees in this video: http://www.youtube.com/watch?v=DkNfuqmhY1g
After the lecture, Young took questions from the students, making the experience more interactive.

Converseon is an award-winning social media marketing and communications agency, based in New York City, that works with clients to engage in conversations through holistic, proven strategic-solutions.

Upcoming AdClub Meetings

Come join AdClub at their next meeting:

When: Tuesday, March 3
Time: 7:30
Where: N106 (Psychology and Journalism Instructional Plaza North Auditorium)
Who: Jacob Griffin: a Creative Project Manager for Luckyfish
Creative Strategy & Design Agency
Website: http://www.luckyfish.tv
What To Bring: $8 for tumbler, $12 short sleeve T, $15 long sleeve T
[exact change/check]

Other reminders include: Dinner before meeting!! (great networking
opportunity!)

When: Tuesday, March 3
Time: 5:30
Where: Speakeasy
Who to R.S.V.P. to: Scott Sparks:
scott.w.sparks@gmail.com by Monday at 5

ADPR Faculty and Students Cheer on Coach Cully

Dean Cully Clark served as a guest coach for the Lady Dawgs basketball game on Thursday night, February 19, when Georgia took on the LSU Lady Tigers. Dean Clark, who is now referring to himself as "Coach C," was one of four deans “coaching” at the 7 p.m. game.
There was a good ADPR turnout with our very own Kinsey Russell leading the cheering section. The Rebers, Hamiltons, Russells and Kreshel were all there. Laura Hamilton caught a beenie dog and Kreshel found a new friend.

Ad Club News

Next Speaker Meeting Tuesday, February 17 at 7:30 p.m.
Where: N106 (Psychology and Journalism Instructional Plaza North Auditorium)
Who: Ashley Nixon Kohler- President and Executive Producer for
Awesome Incorporated
Website:
http://www.awesomeincorporated.com>http://www.awesomeincorporated.com
What To Bring: $8 for tumbler, $12 short sleeve T, $15 long sleeve T
[exact change/check]

Other reminders include: Our first Percentage Night!

When: Wednesday, February 18
Time: 5 - 10 p.m.
Where: Barberitos at Five Points
What To Bring: All of your friends and the coupon attached to the
email sent out to the Ad Club listserv [also attached to this email
for an example]
What it Benefits: Grady's Advertising Education Fund (15% of each
bill mentioned will be donated)

Chicken Biscuit Sale!

This Friday, Feb. 13, from 8:30 a.m to 11 a.m., PRSSA
will be selling Chick-fil-A chicken biscuits for $2.50.
Plain biscuits will also be on sale for $2.

Proceeds will go to PRSSA's professional in residence fund.

Hye Jin Yoon Awarded Grant

Grady advertising doctoral candidate, Hye Jin Yoon's dissertation proposal, "Humorous Reappraisal of Threat Information: The Effects of Humor and Issue Involvement in PSAs" has been selected for funding in the amount of $1,600 from the 2009 American Academy of Advertising Dissertation Competition.

Grady Alum Visits ADPR 3100

Todd McCarty, UGA alum, and Grady Advertising grad, visited the Introduction to Advertising courses to tell them about how to find a successful internship and career. McCarty is currently Director of Marketing Services at Cox Enterprises. His first job at BBDO (Atlanta) was the result of an internship during his senior year. He was active in the AdClub and has fond memories of his time at Grady.