Phi Beta Kappa

The following ADPR students were selected for admission to Phi Beta Kappa:
PR
Kimberly Daniel
Erin Gentry
Alexandra Greco
Monica Padman
Ad
George Ackers
Robert Jacques

Congratulations!

AdClub Award Recipients

At this year's AdClub Banquet, student award winners included:

Heyward G. Smith award (highest graduating GPA) – George Akers
Fraizer Moore Award for Service – Kori Price
Outstanding Junior(s)- Scott Sparks, Lucy Holloway
Outstanding Senior-Lee Taylor
Jennifer Lynn Stone Scholarship-Ashley Halpern
Jennifer Lynn Stone Award-Megan Powell
Award for Innovative Excellence (for starting Studio120)-Liz Coudriet
Award for Innovative Excellence(for starting Studio120)-Megan Powell
President’s Plaque-Lee Taylor
HSBT Team of the Year – Washington County (Sandersville)

Congratulations to all the winners!

PRSSA Announces the New Executive Board

Congratulations to the newly selected PRSSA Executive Board.

(seated front): Katie Hart, historian; Debbie Ebalobo, president;
(standing l-r): Rebecca Holton, Webmaster; Courtney Garmhaus,
secretary; Amanda Herrington, treasurer; LIzzy Nephew,
PRecedent editor; Erica Holland, vice president; Katie Pniewski,
Creative Consultant co-director (will serve with current director
Kaitlyn Darr until January); Caroline Smith, PR director

First Hearst Visiting Professionals Visited April 21st

New York City-based digital media professionals and UGA Grads Lisa Ryan Howard and Suzy Deering spent the day at Grady talking to classes and the Grady masses. The theme of their visit was: "How Media Deals Are Shaped and Formed in the Current Media Climate." Ms. Howard is Vice President, Digital and Multimedia Integration, for the Condé Nast Media Group, the corporate sales and marketing division of Condé Nast. She oversees digital integration and strategic multimedia sales and marketing dedicated to driving media revenues for corporate accounts across all 23 Condé Nast Publications and 26 Condé Nast Digital properties Ms. Deering is Executive Director, Sponsorships and Media at Verizon. She oversees the media buying for over 1.5 billion dollars combined with discovering new integration opportunities to engage the consumer. . She manages and establishes architecture, identity and the positioning platform and is responsible for strategic development and assessment of company-wide sponsorships They were the first Hearst Visiting Professionals at Grady. See attached for comments from grateful students.

Fitzgerald+CO VP and ADPR Alum Visits Advertising Class

Richard Evelyn, VP Account Director at Fitzgerald+CO, recently shared his insights and expertise with current UGA students. Evelyn is a Grady ADPR alum and avid Bulldog fan. He’s been at Fitzgerald for over nine years working on accounts such as Pergo, Cryovac, Georgia Power, Southern Company, and Raymond James Financial.

Evelyn visited with students in the Introduction to Advertising course. He talked about his agency’s approach to creatively solving marketing challenges for clients such as Pergo, Quikrete, Haverty’s, and Coca-Cola. The students enjoyed his visit. We hope to have him on campus again though he will be here much sooner for this season’s UGA football home opener.

Links
http://www.fitzco.com/

PRSSA and AdClub

Did you know that PRSSA and AdClub each have over 200 members this year? With 230 members, PRSSA is the largest student club in Grady.

PRSSA Honors Oustanding Members

Katherine Strate was named the 2009 Jackson Spalding/PRSSA Outstanding Graduating Senior on Thursday, April 23. The award, given by Jackson Spalding Athens and the Public Relations Student Society of America, each year recognizes a senior who has made outstanding contributions to the organization. Strate has served on the executive board for PRSSA for two years, as vice president of committees and membership, and as Webmaster.
Brian Brodrick, who established the Athens office of Jackson Spalding, presented the award. Strate interned for him last summer.
"When we hire interns, we look for students with a force of personality and the talent to serve our clients," Brodrick said. "Katherine had both. She was an incredible asset to our clients, the Athens community and our office in her time with us. She raised the bar for all interns at Jackson Spalding in Athens.”
The award comes with $100 for the recipient to join a professional organization following graduation.
Two other students were recognized as PRSSA Members of the Year.
Kaitlyn Darr, a senior from Columbus, Ohio, has served this year as the director of Creative Consultants, PRSSA’s student-run PR firm. Creative Consultants provides free PR services to 23 clients in Athens-Clarke County. Leslie Emanuele, a graduating senior from McDonough, Ga., has served this year as PRecedent editor, PRSSA’s monthly newsletter.

Creative Consultants Launches 24-Hour Media Marathon for The Grady Society

The festivities were launched today with a free Chik-fil-A lunch for current Grady students (including new admits!), staff and faculty. Appearances were made by Dean Cully Clark and a variety of faculty and staff members.
It was a beautiful day and a fun way to start the marathon. In the evening faculty guest speakers include:

7 p.m. - Karen Russell from Grady’s Department Of AD/PR presents Twitter—Not Just for the Cool Kids

7:30 p.m. - Tom Reichert from Grady’s Department Of AD/PR presents Sex in Advertising 101

Tomorrow, there will be presentations from students taking courses in the New Media Institute. There are many ADPR majors involved in these presentations, so drop by if you have time.

More details are available on the Grady Societies Facebook page.

AdClub and PRSSA Banquets

AdClub and PRSSA both had their Senior Banquets this week. Dean Cully Clark welcomed students at each.
Both banquet were a great success. This group of seniors will be missed. Each group thanked their respective advisors, Dr. Kirsten Strausbaugh-Hutchinson for AdClub and Dr. Betty Jones for PRSSA.

Another Great Job by the Grady Bateman Team

Congratulations to this year's PRSSA Bateman Case Study Competition team, which received an honorable mention for the College Bound Aid campaign.

The team included Carrie Edwards, Leslie Emanuele, Erin Gentry, Stephanie Perrett, and Selena Robinson. Their advisor was Dr. Karen Russell.

Here's the national PRSSA news release: http://www.prssa.org/news/news.aspx?Id=741

This team continues the tradition of succssful Bateman Teams from Grady. In the past five years, UGA's team has received 3 honorable mentions and one national championship!

Earth Day Celebration

Come and celebrate EARTH DAY 2009 - "It's SO Easy Being Green!" with Kermit the Frog
Wednesday, April 22 from 10-3 PM at Tate Plaza

UGA Go Green Alliance and Physical Plant Division invite you to come and learn how to LIVE GREEN while enjoying FREE FOOD, GIVEAWAYS, LIVE MUSIC AND ANIMALS. Special guest speaker Heidi Davison along with Hairy Dawg and UGA Cheerleaders will be attendance. Student organizations and clubs along with local businesses and local restaurants will have booths with fun games and prizes to give away.

AdPR Teaching Award Winners

Congratulations to this year's AdPR Teaching Award winners:
Public Relations: Dr. Betty Jones
Advertising: Dr. Len Reid These individuals were selected for recognition by the AdPR faculty. Well done!

Dr. Jones was also selected to receive a teaching award given by students. This semester she was named the Outstanding Professor by Panhellenic. Congratulations Dr. Jones!

Jason Boyd Visits Grady

Jason Boyd, Project Manager in Strategic Research and Audience Analysis at Turner Broadcasting Systems ,spoke in Karen King's graduate media planning class (JRMC 8110)on Tuesday, April 14th. Jason told the class about the importance of being able to interpret audience research numbers for others and provided examples. He also gave students advice on the job search. Jason received his masters at Grady in 2003.

Resume Expert Amybeth Hale Pays a Virtual Visit

Talking to Dr. Kaye Sweetser's Public Relations Communications (ADPR 5920) writing class via Skype on March 31, resume expert Amybeth Hale dished out all the secrets of building an effective and eye-catching resume.

Hale, based in Cincinnati, stressed the importance of PARS statements in position experience bullets on a resume. PARS is an acronym for problem, action, result. She said experience bullets should explain a challenge the job candidate faced, how he or she fixed it and the result.

You can watch an edited excerpt of her lecture on YouTube:

New Blue Key Initiates

Eight Grady College students were initiated into the Blue Key National Honor Society on Sunday, April 5, at the UGA Chapel. Four of them were from ADPR

Congratulations to Sarah E. Alongi, junior public relations major from Canton; Lauren Montero, junior public relations major from Marietta; Catherine E. "Lizzy" Nephew, senior public relations major from Braselton; and Ashley Rosado, junior advertising major from St. Marys.

Blue Key recognizes junior and senior men and women, as well as graduate students, of outstanding character and ability who have achieved distinction for scholarship and recognition for service and leadership.

PRSSA Last Speaker Meeting

The last speaker for PRSSA this semester is Ed O'Meara from MediaHound. He will speak about measurement, media monitoring and answer the question: "What does the CEO really care about?"

Edward O'Meara has planned, executed, and managed integrated
marketing campaigns in many countries and languages. He
served as Vice President of Marketing for JDA Software Group
and E3 Corporation, and held senior management roles at Ogilvy
& Mather Worldwide, J. Walter Thompson, and Grey Worldwide.
His clients have included BellSouth, Microsoft, IBM, and Lotus
Software, Pepperidge Farm Goldfish, Kroger, and ACME
Supermarkets. He is a graduate of both the University of Georgia
and the Medill Graduate School of Journalism at Northwestern
University.

The PRSSA meeting is next Wednesday, April 15, at 6:30, in MLC 101.

AdClub Fundraising

AdClub raised a total of $1,000 this year to contribute to the W. Ronald Lane Visiting Professional fund this year. The fund, established in 2006, was named after long-time Grady faculty member Ron Lane.

AdClub Agency Tour

On 3/27 AdClub had a total of 41 students participate in the bi-annual Atlanta
Agency Tour. Students visited BBDO Atlanta, Eyewonder, and Brunner. They were greeted by agency HR personnel and top agency management and given tours of
the agency facilities as well as being introduced to each agency's latest work, etc.

Following the tour students met with Atlanta-based advertising alumni at Fado
Irish Pub in Buckhead for networking opportunities.

On another note, AdClub raised a total of $1,000 to contribute to the W. Ronald
Lane Visiting Professionals fund this year.