AdPR campaigns team places first in AT&T Campus Brand Challenge

An AdPR team, led by Dr. Strausbaugh, won first place in the AT&T Campus Brand Challenge. The competition provides students a $3,000 budget to promote AT&T’s U-verse service and to gain subscriptions to the ESPN SEC Network.

The UGA team pitched a comprehensive advertising campaign to AT&T’s top executives. Their plan covered social media, guerrilla marketing, event planning, and more.

ROI
The campaign resulted in a 16% increase in awareness and a 31% increase in purchase intentions.The prize for the competition winners includes $3,500 for the AdPR Department and the ad for ESPN SEC will be featured on the back cover of Athlon Sports Magazine.

For more information about the event, click here.