Two AdPR students chosen as 2014 Grady CURO assistants

Advertising major Chelsea Harvey

Advertising students Chelsea Harvey and Sapna Mistry have been chosen for Grady College’s Center for Undergraduate Research Opportunities assistantships.

Part of an initiative to enhance the UGA learning environment, the CURO Research Assistantship Program began this year and provides a $1,000 stipend to 250 outstanding undergraduate students across campus to actively participate in faculty-mentored research. Each college/school will award a number of CURO Research Assistantships, Grady College has 12 assistantships to offer this academic year, and students should direct questions about eligibility & criteria to their Dean's office.

Advertising major Sapna Mistry

Chelsea Harvey, ABJ 2015, will be analyzing advertisements within early fan magazines to better understand early fan communities and how advertisers integrated into these communities. Her research mentor is Dr. Jay Hamilton.

Sapna Mistry, ABJ 2015, will be looking at industry trade journals to understand consumer co-creation of ads and brands as a long-standing promotional process. Her research mentor is also with Dr. Hamilton.