AdPR student's poster is chosen to promote local market

Abbie Brans

Abbie Brans, an advertising major in the Grady College of Journalism and Mass Communication, designed a poster that was selected to promote a farmers market in Athens that provides fresh, affordable produce and economic development opportunities for the community.

The West Broad Farmers Market, which operates under the Athens Land Trust, is located in the Athens Hancock Corridor.  

“The purpose of the market is to provide the surrounding community, as well as greater Athens, with a source of local produce, prepared foods and crafts, and also to empower low-income residents to take economic control of their lives through entrepreneurship and sustainable business practices,” said Kaela Horne, the market manager.

Horne contacted Kristen Smith, a senior lecturer in the Grady College, to see if her graphic communication students could design the poster. 

“We were about to start a poster project, so this was great timing for us,” said Smith. “I let students know about this opportunity, and 10 students took the challenge. I’m happy for Abbie that her poster was chosen and that her work will be seen all around Athens.”

The West Broad Farmers Market will use Brans’s design on other materials that promote the market. Brans will be credited as a sponsor of the market. 

The West Broad Farmers Market is held Saturdays, 10 a.m. - 2 p.m., from May 2 - December 12, at the Old West Broad School, 1573 W. Broad Street in Athens.

AdPR Senior Spotlight: Gerald Isaac

Gerald Isaac (ABJ 2011)

Advertising major Gerald Issac recently graduated from UGA. He also earned a degree in Marketing.

What are your plans after graduation?

I have no definite plans yet, but I hope to move to New York, Chicago, or Los Angeles and work for a larger advertising firm. I hope to focus on strategy, branding or account management.

What are your long-term career goals?

I have always had an interest in entertainment advertising/marketing, so I hope to find my way into that realm. Honestly I am just looking forward to learning as much as I can, seeing the world, and figuring out my passions.

What do you wish you had known when you entered Grady college so that you could have made the most of your experience?

There are two things as journalism majors I think are extremely important: writing and graphics skills. Most people believe they are much better writers than they really are, myself included, and I would have liked to have exposed myself to more writing classes. Writing is such a crucial skill that is so often forgotten. If you can do it well, you will be way ahead of the game. Graphic skills are becoming more important and relevant as the digital world takes over. Take the Graphic Communications classes if you can, pay attention and continue to practice what you learn so that down the line, you still have that ability in your back pocket.