We will start posting research from the ADPR faculty and students here on a regular basis. Here are the first:
Morimoto, Mariko (Ad Faculty member) and Carrie La Ferle (2008), “Examining the Influences of Culture on Perceived Source Credibility & The Mediating Role of Similarity,” Journal of Current Issues and Research in Advertising, 30 (1), 51-62.
Sarah M. Smith (Ph.D., UGA) and Dean M. Krugman (Ad Faculty member). "Viewer as Media Decision-Maker:Digital Video Recorders and Household Media Consumption." International Journal of Advertising.