In celebration of AdPR Week, the AdPR department at UGA is hosting various speakers from the industry. Yesterday afternoon, we hosted a Keynote Conversation with Wieden+Kennedy entitled: “Being Obsessed with Being Obsessed”. The ad people behind Nike, Apple, Dodge, and Chrysler talked to students about how you can turn your obsessions, unhealthy and otherwise, into a fruitful career.
|Jason Kreher - Creative Director|
Jason is a Snellville, Georgia-born Creative Director at Wieden+Kennedy, overseeing work for clients such as Verizon, Weight Watchers, KFC and Old Spice Social Media. Prior to becoming a CD, Kreher worked as a copywriter on Old Spice, Target, Coca-Cola, Heineken, Jaguar, Howard Stern, and MTV. He also tells people he wrote the iconic Elizabeth Taylor “White Diamonds” commercial, even though he was only twelve at the time of its first broadcast airing. He has won 12 Lions at the Cannes International Festival of Creativity over the years, including Gold Lions in each of the past two years.
Last year he was listed in AdWeek’s “The Creative 100,” a list of America’s most inventive talent in marketing, media and tech. Kreher recently published his first book along with art director Matt Moore; a collection of cruel Popsicle stick jokes named “SchadenFreezers” that you should go buy right now, it’s not even that expensive. His “Napkin Notebook” with former partner Dave Arnold was featured in the MoMA Design Store. Kreher also directed and co-wrote a series of YouTube videos with standup comedian Maria Bamford. Kreher is a 2001 advertising graduate of the Grady College. He currently lives in Portland with his husband Eirik.
|Mike Egan - Copywriter|
Mike was born and raised in Atlanta, Georgia where he spent an inordinate amount of time shooting free throws. Mike graduated magna cum laude from the Grady College of Journalism at the University of Georgia. After a year as a bumbling account coordinator at an agency in Tallahassee, Florida, he quit and went to the Creative Circus before his boss could figure out he was terrible at his job (Sorry, Richard).
Mike restarted his career in advertising at vitrorobertson in San Diego before landing a gig at the Wieden + Kennedy mothership in Portland, Oregon. Somehow he’s managed to trick those beautiful suckers into employing him as a copywriter on the Dodge, Chrysler, Booking.com and Samsung accounts for almost six years. Although, he’s recently noticed that his key card has stopped working and, truth be told, he’s a bit nervous about it.
|Tatum Shaw- Freelance Copywriter and Photographer|
Tatum is a freelance copywriter based in Portland, OR. In a previous life he was a writer at Wieden + Kennedy from 2004 to 2012, where he created work for clients such as Nike, Coca-Cola, Target, Starbucks, and Proctor and Gamble. Now he primarily writes top-secret ads for Apple, and occasionally dances with the likes of MTV, Google, 72and Sunny, Facebook, and Deutsche LA.
Tatum graduated from The University of Georgia in 2002, with a BA in advertising and a minor in stuff he can’t talk about here because faculty is reading. In an effort to avoid making any major life decisions, he enrolled in school again, this time at The Creative Circus in Atlanta. A school name any parent can be proud of. Visually inclined by nature, he had dreams of becoming an art director. But guess what? He was colorblind (thanks, God). So he enrolled in the copywriting program, graduated and got is first job at Wieden + Kennedy working under the silent ad sensei, Hal Curtis.
When he’s not writing ads, he spends his time making art books and taking photographs, some of which can be seen online at Complex, Juxtapoz, and This Isn’t Happiness, and in the printed pages of Nylon Magazine, Bloomberg BusinessWeek and Oxford American.