Keynote Speakers from Wieden+Kennedy visit AdPR@UGA

In celebration of AdPR Week, the AdPR department at UGA is hosting various speakers from the industry.  Yesterday afternoon, we hosted a Keynote Conversation with Wieden+Kennedy entitled: “Being Obsessed with Being Obsessed”. The ad people behind Nike, Apple, Dodge, and Chrysler talked to students about how you can turn your obsessions, unhealthy and otherwise, into a fruitful career. 
Jason Kreher - Creative Director
Jason is a Snellville, Georgia-born Creative Director at Wieden+Kennedy, overseeing work for clients such as Verizon, Weight Watchers, KFC and Old Spice Social Media. Prior to becoming a CD, Kreher worked as a copywriter on Old Spice, Target, Coca-Cola, Heineken, Jaguar, Howard Stern, and MTV. He also tells people he wrote the iconic Elizabeth Taylor “White Diamonds” commercial, even though he was only twelve at the time of its first broadcast airing. He has won 12 Lions at the Cannes International Festival of Creativity over the years, including Gold Lions in each of the past two years. 

Last year he was listed in AdWeek’s “The Creative 100,” a list of America’s most inventive talent in marketing, media and tech.
Kreher recently published his first book along with art director Matt Moore; a collection of cruel Popsicle stick jokes named “SchadenFreezers” that you should go buy right now, it’s not even that expensive. His “Napkin Notebook” with former partner Dave Arnold was featured in the MoMA Design Store. Kreher also directed and co-wrote a series of YouTube videos with standup comedian Maria Bamford. Kreher is a 2001 advertising graduate of the Grady College. He currently lives in Portland with his husband Eirik.

Mike Egan - Copywriter
Mike was born and raised in Atlanta, Georgia where he spent an inordinate amount of time shooting free throws. Mike graduated magna cum laude from the Grady College of Journalism at the University of Georgia. After a year as a bumbling account coordinator at an agency in Tallahassee, Florida, he quit and went to the Creative Circus before his boss could figure out he was terrible at his job (Sorry, Richard).

Mike restarted his career in advertising at vitrorobertson in San Diego before landing a gig at the Wieden + Kennedy mothership in Portland, Oregon.  Somehow he’s managed to trick those beautiful suckers into employing him as a copywriter on the Dodge, Chrysler, Booking.com and Samsung accounts for almost six years. Although, he’s recently noticed that his key card has stopped working and, truth be told, he’s a bit nervous about it.

Tatum Shaw- Freelance Copywriter and Photographer
Tatum is a freelance copywriter based in Portland, OR.  In a previous life he was a writer at Wieden + Kennedy from 2004 to 2012, where he created work for clients such as Nike, Coca-Cola, Target, Starbucks, and Proctor and Gamble. Now he primarily writes top-secret ads for Apple, and occasionally dances with the likes of MTV, Google, 72and Sunny, Facebook, and Deutsche LA.

Tatum graduated from The University of Georgia in 2002, with a BA in advertising and a minor in stuff he can’t talk about here because faculty is reading. In an effort to avoid making any major life decisions, he enrolled in school again, this time at The Creative Circus in Atlanta. A school name any parent can be proud of. Visually inclined by nature, he had dreams of becoming an art director. But guess what? He was colorblind (thanks, God). So he enrolled in the copywriting program, graduated and got is first job at Wieden + Kennedy working under the silent ad sensei, Hal Curtis. 

When he’s not writing ads, he spends his time making art books and taking photographs, some of which can be seen online at ComplexJuxtapoz, and This Isn’t Happiness, and in the printed pages of Nylon MagazineBloomberg BusinessWeek and Oxford American.


Students receive scholarships for participation in Moxie-Zenith / UGA Partnership Program

Sierra Romeo, Srishti Mishra, Hawk Young and Daniella Grinzaid worked together on the Moxie-Zenith / UGA Partnership Program
The University of Georgia Grady College of Journalism and Mass Communication AdPR department awarded scholarships to four students for participating in the Moxie-Zenith / UGA Partnership Program.

The awarded students, Danielle Grinzaid, Srishti Mishra, Sierra Romeo and Hawk Young, applied and were carefully selected to participate in the UGA program for Publicis Media Groupe, a group of agencies dedicated to being leaders in global marketing, communication and business transformation.

After the selection process, the four chosen students prepared a presentation about the major impacts or themes they noticed throughout the program. Guy Abrahams, global strategic planning director at Zenith, and Claudine Cheever, executive vice president and head of strategy at Mediavest/Spark, provided input about themes during the student presentations.

The students continued the program by presenting their observations at Moxie in Atlanta. Based on the program feedback, the students’ performance impressed the Atlanta agencies. As a result, the students received a scholarship for their participation.

“I am very grateful to be one of the very few selected by Dr. Reichert and Dr. King for this opportunity. The people over at Moxie were more than welcoming and I thought it was really cool that we got a glimpse into their professional environment because it gave me a good sense of what it is like to work for a marketing agency in Atlanta” said Srishti Mishra, UGA student.

The program proved to be very effective, and Grady College looks forward to continued success in the future. For more information about student scholarship programs, visit the Grady College website. 

Yan Jin selected for membership in the Arthur W. Page Society

Yan Jin, an associate professor of public relations at Grady College of Journalism and Mass Communication, has joined the ranks of world-class senior public relations and corporate communications executives and educators as a member of the prestigious Arthur W. Page Society.
"It is a huge honor to join such a premier group,” said Jin, who is also associate director of the UGA Center for Health & Risk Communication. “As an academic member, I look forward to contributing research insights for corporate communications practice and to the mission of training future leaders in our field."
Membership in the Page Society consists primarily of chief communication officers of Fortune 500 companies and leading nonprofit organizations, as well as CEOs of top agencies. Only a small percentage of educators are extended an invitation for membership; yet Grady College now boasts two members, as Jin joins Bryan H. Reber, who was inducted in 2015.
“This is a top honor reserved for top educators in the field,” said Tom Reichert, head of the Department of Advertising and Public Relations. “Dr. Jin is very deserving of this recognition, and we are proud of the collaboration and work she will do in this role alongside Dr. Reber and other Page Society members.”
Jin teaches undergraduate public relations courses in research, management, and campaigns, as well as a graduate communication theory course. Her research includes studies of public relations, crisis communication, corporate conflict management, social media, and strategic health and risk communication, with a strong focus on how emotions influence organizational decision making processes as well as stakeholders’ information seeking behaviors and communicative responses. 
*Author: Stephanie Moreno