ADPR Department Head, Karen King, moderated a session at the AAF National Conference in Atlanta on June 9th. The panel, “The Agency Model Gets Loose,” was a discussion regarding the trend toward independent marketing partners working together to create and execute marketing strategies to achieve maximum results for the client. The panelists included:
Bill Gray, Co-CEO, Ogilvy North America
Cassie Hughes, Co-Founder, Strategy Director, Grow Marketing
John Osborn, President & CEO, BBDO New York
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