Point. Click. Connect. A Look at Social Media's Impact on Public Relations
"Whether it's in blogs or networks like Facebook, the interactive online communities that we have come to know as social media are quickly gaining the attention and dollars of many organizations' communications departments. For other organizations, determining where to start and which tools make most sense can be overwhelming.
To understand social media's role in the context of real, day-to-day communication and relationship-building with target audiences, PRSA has assembled a panel of communicators and social media experts to share distinct perspectives, insight and lessons learned."
Dr. Kaye Sweetser will moderate this panel at the PRSA meeting in Atlanta on Thursday, September 4th. Other panel particitants include:
* John Bell, managing director, 360 Digital Influence, Ogilvy Public
* Mike Haines, director of sales, southeast, Facebook
* David Santucci, vice president of marketing & communications, Georgia Aquarium