The last speaker for PRSSA this semester is Ed O'Meara from MediaHound. He will speak about measurement, media monitoring and answer the question: "What does the CEO really care about?"
Edward O'Meara has planned, executed, and managed integrated
marketing campaigns in many countries and languages. He
served as Vice President of Marketing for JDA Software Group
and E3 Corporation, and held senior management roles at Ogilvy
& Mather Worldwide, J. Walter Thompson, and Grey Worldwide.
His clients have included BellSouth, Microsoft, IBM, and Lotus
Software, Pepperidge Farm Goldfish, Kroger, and ACME
Supermarkets. He is a graduate of both the University of Georgia
and the Medill Graduate School of Journalism at Northwestern
The PRSSA meeting is next Wednesday, April 15, at 6:30, in MLC 101.