Thanks to the sponsorship of the Advertising Education Foundation,we have two visiting advertising professionals at Grady today. They will be speaking to Dr Macias' ADPR 3130 classes and speaking to AdClub in the evening. We invite you to attend the AdClub meeting today, March 2nd, from 7-8 p.m. in MLC 248. The two dynamic speakers from BBDO Atlanta will talk about account planning and how consumer insights drive various steps in the creative process.
Here are the bios of the guests:
ROGER ARES is VP of Research at BBDO ATLANTA
He is primarily dedicated to finding consumer insights through analytics, enabling the agency to come up with compelling messaging for the audience. Roger joined BBDO in August of 2007 as research director on the AT&T wireless account, among several other accounts. Before BBDO, Roger was the Internet Marketing VP for footsmart.comm where he managed paid search campaigns (Google, Yahoo, etc.), as well as other key web specific channels to drive profitable sales volume.
Roger received his MBA Degree from Emory in 2001 and holds two bachelors degrees in Civil Engineering (1986) and Business Administration (1990). He has also worked for Coca-Cola and Home Depot in Strategic Planning or Communications.
JOSHUA BALL is AT&T Account Supervisor at BBDO ATLANTA
He is responsible for all retail activity in the Central and Western portions of the country (since 2006). He helps to ensure that AT&T clients creatively captivating.
Graduated from Southern Methodist University in 2003, with a BA in Corporate Communications and Public Affairs.His career has been concentrated in Account Management. Previous positions include Zimmerman Partners Advertising (Nissan regional business) and Campbell-Ewald working on Chevrolet and other GM business (both in Dallas, TX).
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