King Serves as Qually Awards Judge

Dr. Karen King, a Professor in the Department of Advertising and Public Relations at UGA, served as a judge in 2011, for the first Qually Awards sponsored by the Qualitative Research Consultants Association (QRAC). The QRCA Qually Award is a new, annual award that recognizes and promotes excellence in qualitative research.

Entries are judged on project design, scope and execution, along with the impact on the client’s business objectives. Submissions were accepted for qualitative research projects with a local, national or multinational scope in any field and judged by a panel of respected research industry veterans. Dr. King was the only academic who served on the panel.

QRAC is a global network of over 1,000 who help clients effectively use qualitative marketing research and successfully apply that research to product development and marketing.