Dr. Kreshel receives Award of Excellence from Alma Mater

Congratulations to Dr. Peggy Kreshel, Associate Professor of advertising in the Grady College, for receiving the Alumni Award of Excellence from the College of Journalism and Mass Communication at the University of Nebraska-Lincoln. She was honored for her accomplishments at the College’s J Days in early April.

Peggy earned her undergraduate degree in advertising and psychology and later, while working as an advertising representative at The Lincoln Journal-Star, her master’s degree at the University of Nebraska-Lincoln. She taught at the College of Journalism and Mass Communication for a year prior to entering the Institute of Communication Research at the University of Illinois at Urbana-Champaign where she earned her Ph.D. in communication research.

At the University of Georgia, Peggy was awarded the Richard B. Russell Outstanding Undergraduate Teaching Award in 1992, and is a member of the Teaching Academy. Outside the university, she is active in the American Academy of Advertising (AAA) and the Association for Educators in Journalism and Mass Communication (AEJMC). She has co-chaired the AEJMC advertising division pre-conference teaching workshop for six years, and in 2011, was awarded the division’s outstanding service award.

Peggy’s teaching responsibilities are primarily in advertising and society, media strategy, feminist media studies, and media culture and diversity. Her research interests are feminist media studies; media culture; advertising history, professional culture, and ethics. Her research has been published in a number of advertising and communication journals. She is the co-author of Media Ethics: Cases and Moral Reasoning, 8^th and 9^th eds.