Specifically, Reid and Nyilasy report:
- advertiser pressure is widespread in newspapers; despite economic threats, however, advertisers succeed with their influence attempts relatively infrequently;
- smaller newspapers do not differ much from larger ones with regard to any forms of advertiser pressure;
- advertising directors are more permissive in their personal ethical norms for handling advertiser pressure than editors;
- employees of small newspapers are not much more permissive in their ethical norms than those of large papers;
- the amount of economic pressure received is positively related to ethical permissiveness.