Congratulations to two AdPR students who will participate in The Martin Agency's student workshop this January. Liza Wooten, an advertising major and Spanish minor from Charlotte, N.C., and Lindsay Davis, an advertising major from Buford, will take part in the annual 10-day undergraduate program in Richmond, Va.
The program is designed to "give college students a true experience in the advertising business," according to the Martin Agency's application. "It is our hope that after participating in the workshop, students will gain a better understanding of how an agency works, its creative environment and its philosophy. This workshop helps students discover whether advertising is the career for them."
Approximately 15 students are chosen every year for the workshop. "Having two students accepted into this very competitive program speaks to the caliber of advertising talent at UGA," said Tom Reichert, AdPR Department Head.
"I also felt that with how respected this program is and The Martin Agency itself, it would open many doors for me and introduce me to some insanely creative and intelligent people."
The program schedule includes seminars on public relations, account management, marketing intelligence and studio art. The students will also have the opportunity to work on a case project, in which they'll develop a communications plan for a real client, and present their findings to agency executives and a client representative.
Wooten said she was inspired to apply because of the program's learning opportunities. "It seemed perfect because hopefully by the end of this internship, I will have somewhat of an idea of what it is like to come up with an idea from start to finish, whether that will be an ad campaign or a way to re-market a product, and pitch it to an actual client," Wooten said. "I also felt that with how respected this program is and The Martin Agency itself, it would open many doors for me and introduce me to some insanely creative and intelligent people."
In addition to participating in the Martin Agency workshop, Lindsay Davis participated in the UGA Cannes Lions Study Abroad program in 2012.
Founded in 1965, The Martin Agency is a leading advertising agency based in Virginia. In 2010, the agency was named AdWeek's "U.S. Agency of the Year."