Advertising Camp for HS students kicks off at Grady

From left to right, the students Zani Nobles,
Becca Franks, Caroline Davis, 
Hanna Harper, and Jarred Wagner.

For the first time, high-school students interested in advertising were included as part of the annual Georgia Journalism Academy at the University of Georgia.

From June 9th to June 15th, Grady College hosted sixty high school students from seven different states for the 29th annual Georgia Journalism Academy. The project-oriented academy is a week-long, residential summer camp for high school journalists, themed "The Grady Games."

The Advertising camp was taught by seasoned professional -- and Grady doctoral student -- Adam Avant. His core class focused on the basics of advertising, how agencies are organized, and the roles in an ad agency. Also, students learned the concepts of branding, how to determine target audiences, and media considerations among other topics. Throughout the classes, students developed activities such as an advertising campaign, and attended seminars in public relations, web design, newspaper design and staff leadership.

"We really appreciate Joe Dennis giving us an opportunity to include advertising as part of his successful Journalism Academcy," said Tom Reichert, AdPR Department Head.

The group "Hard at Work"

Students at the 2013 edition of Georgia Journalism Academy