|Students presenting the communication plan|
During the past spring, Dr. Sallot charged her 25 seniors and master's students from her Public Relations Campaigns class with producing a proposed PR/communications campaign for UGA administration to extend awareness of best practices of emergency preparedness to UGA students, faculty and staff. Dr. Sallot’s students conducted original research with UGA's 35+ peer and aspirational institutions to see what they were doing: safety, security and emergency preparedness, and they also conducted a dozen focus groups with UGA students, and survey UGA faculty.
The recommendations gathered were grounded in their research findings, and the class presented their findings and recommendations in a presentation open to the public at the end the semester.Based on that, the new communication strategies include a revised departmental web site, a new logo and an improved communication strategy.
One of the first strategies already applied was the transition of the office’s name, which changed on June 1 to the Office of Emergency Preparedness.