Advertising students develop campaign for Build-A-Bear Workshop

Team of advertising students of
Spring 2013 ADPR 5740 
AdPR students experienced a great opportunity to put into practice what they learn in classes. 

During Spring ’13 term, the ADPR 5740 Advertising Campaign class, taught by Dr. Kirsten Strausbaugh-Hutchinson, advertising students developed a campaign for Build-A-Bear Workshop. They worked with Grady alumna and Founder of Build-A-Bear Workshop, Maxine Clark and her the internal marketing team. The project was to develop and create demand for the upcoming 2013 holiday product line. Furthermore, the group worked directly on the project with Marketing Admin-Bear-Strator and also Grady alumna, Lauren Hoffman.

According to Dr. Kirsten Strausbaugh:
“Lauren and her team provided a briefing, and three Grady student teams tackled the real time marketing challenge, each doing a fabulous job and ultimately impressing the client with their product recommendations and the extensiveness of their communication plans and multi-touchpoint tactics.”

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