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AdPR students visiting the School of
Communication at Hong Kong Baptist University |
HONG KONG (May 13, 2014) – Six students from UGA participating
in the AdPR China study abroad program visited the School of Communication at Hong
Kong Baptist University (HKBU) to exchange and discuss information about public
relations and advertising curriculum.
The students discovered several similarities between their
majors at HKBU compared to those at UGA. For example, HKBU has a student agency
that participates in work similar to AdPR’s Creative Consultants or participation
in the Bateman student case-study competition.
The “To Fuse the Separation” campaign was especially
interesting to UGA students. The project was a logo design featuring three
Chinese characters meaning ‘separation’ and ‘harmony’ fused together to signify
unity to the Chinese population. The
goal of the project was to encourage strangers to treat each other like they
are close friends and family.
Additionally, students toured the Academy of Film and its
studios, and enjoyed an authentic Chinese dinner with Dr. Juan Meng and Dr. Flora Hung-Baesecke.
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