National Ad(PR) Week got off to a great start with special AEF visitors Hillary Traylor and Janis Middleton visiting classes Tuesday, September 30. Both work in social media at 22-squared based in Atlanta.
Traylor and Middleton spoke about both the art and science involved in today's advertising. They shared their message in a large intro class as well as a graduate management course. They also consulted with students about student class projects based on social media. After a day of guest lecturing, Traylor and Middleton met with students during dinner before addressing UGA's Ad Club.
Traylor is an AdPR/UGA alum as well as a social media director at 22-squared. Middleton is a social media manager at 22-squared. She has a journalism degree from Clark Atlantic University.