Consumers Having Difficulty Distinguishing Between Native Advertising and Editorial Content

Congratulations to Nate Evans and Bart Wojdynski for their publication in the December issue of the Journal of Advertising. 

The study, titled “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” investigated how consumers react to advertising disclosure statements in online news articles.

Read the full article on www.mediapost.com