Ad Camp 2014 for HS students at Georgia Journalism Academy

High-school students interested in advertising were included for the second year as part of the annual Georgia Journalism Academy at the University of Georgia.

From June 8-14, Grady College hosted high school students from across the country for the 30th annual Georgia Journalism Academy. The project-oriented academy is a week-long, residential summer camp for high school journalists, themed "The Grady Games."

The Advertising camp was taught by Grady doctoral student Adam Avant. His class focused on the basics of advertising, how agencies are organized, and the roles in an ad agency. Students also learned the concepts of branding, target audiences, and media considerations among other topics. Throughout the classes, students developed activities such as an advertising campaign, and attended seminars in public relations, web design, newspaper design and staff leadership.

Advertising students Alicia Bush, Haley Kellner, Hannah Rollins, Makayla Richards and Miriam Edelkind-Vealey also completed an advertising campaign for a product of their choosing. The campaign included questionnaires, creative briefs, print/online/television advertisements and a complete presentation to the rest of the Camp. Check out the Zilopop campaign.

Learn more about advertising students involved in the Grady Games.

From left: Advertising students
Miriam Edelkind-Vealey, Haley Kellner,
Makayla Richards and Hannah Rollins 

The students of the 2014 Georgia
Journalism Academy