Welcome back AdPR students: engaging events approaching!

As the spring semester gets underway, we are pleased to welcome back AdPR students. The AdPR department is looking forward to a host of engaging and rewarding events in the coming weeks. Learn more and mark your calendars for the programs below:  

Social Media Marketing Bootcamp

March 2 or April 20, 9 AM to 4 PM at UGA’s Terry College of Business Executive Education Center

Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Through lecture, real-world examples and discussion, class participants will have a well-rounded understanding of how social media marketing can be used for businesses, for their job, and even for career advancement.

The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing.  Each seminar is limited to 50 participants to ensure personalized learning. Lunch and parking validation is provided.

Resume and Cover Letter Writing Workshop

January 20, 5-6 PM in MLC 148

Attend the Grady Career Center workshop to improve your professional skills and your job and internship search. Career consultants will be providing great tips for writing an impressive resume and cover letter.

Digital Portfolio Workshop

January 21, 5-6 PM in MLC 150

Attend the Grady Career Center workshop to learn more about highlighting your work in an online space and marketing yourself to future employers.

First Amendment Issues in Public Spaces

January 22, 10 AM in the Peyton Anderson Form

Based on incidents last month at the University of Missouri, Smith College and other campuses – as well as at other public settings – NPPA believes there is a significant need to facilitate a broad conversation on the First Amendment rights of citizens and journalists.

As a result, the association – in collaboration with the Grady College of Journalism and Mass Communication at the University of Georgia (site of NPPA’s headquarters) – will host a five-hour symposium on Friday, Jan. 22 that discusses current situations in order to better educate and inform all parties on their rights and responsibilities when covering or participating news events in public spaces.

There is no registration fee to attend the program due to generous financial support provided by the Sinclair Broadcast Group. To register, go here.

UGA Majors Fair

January 26, 10:30 AM-1:30 PM in the third floor concourse and atrium of the Tate Student Center

Almost 70% of students add or change majors at least once before graduation. The beginning of the Spring semester typically sees the highest level of activity related to major selection. With all of this indecision, there will be a Majors Fair to help students figure out what they want to focus on during their time at UGA.

The Office of the Vice President for Instruction is partnering with UGA’s Student Government Association to sponsor the 2016 Majors Fair.

Grady College of Journalism and Mass Communication

2016 Founders Day Lecture

January 27, 1:30-2:30 PM at the UGA Chapel

Each year, UGA celebrates the signing of its Charter, which named it the first state-chartered institute of higher education in America. To celebrate this historic anniversary, the university presents the annual Founders Day Lecture, which celebrates the ideals upon which UGA was founded: to teach, to serve and to inquire into the nature of things.

The 2016 lecture, “So You Think You’re Smarter than a Robot: The Race between Human Learning and Deep Learning,” will be presented by Thomas Reeves, Ph.D., professor emeritus of learning, design and technology at UGA’s College of Education.

Brian Heredia, a member of the Class of 2018, will provide the student response. Brian is a UGA Honors student and serves as an ambassador for the College of Education.

Can’t attend the lecture? Watch the livestream at www.ctl.uga.edu.

Peformics Google AdWord Training and Certification Program

Applications due January 29 in room 215 of the Journalism Building

Performics is offering AdPR students in the UGA Grady College the opportunity to gain an edge in a digital media career by taking the Google AdWords certification training and exams. This program is designed to train students in AdWords to enhance their digital advertising careers. Students who pass the exams will attain Google AdWords certification and be allowed to include this accomplishment on their resume.

Students who have participated in this program have landed exciting jobs at places such as: Performics/Chicago, Performics/Atlanta, The Media Kitchen/New York, 360i/Atlanta, Nebo/Atlanta, ESPN/New York, Edelman/Atlanta, VML/Atlanta, Dynamic Web Solutions/Richmond, and more. Participation in this program gave them a leg-up in the interview process.

ADPR students graduating in 2016 are invited to apply. Direct your questions to Grady College Mentors: Dr. Jhih-Syuan (Elaine) Lin, Assistant Professor of Advertising, jhlin@uga.edu. and Dr. Karen W. King, Professor of Advertising and Jim Kennedy Professor of New Media, kwking@uga.edu.

Please visit the Grady College Events Calendar for more listings and information.

Deadlines approaching for 2016 Grady College Study Abroad and Field Study programs

Students at the Cannes Film Festival Study Abroad Program

Grady College prides itself in offering one-of-a-kind opportunities that not only enrich students’ lives but also set them apart in their fields.  Global study programs in China, Croatia, France and Prague and domestic field studies in Atlanta, Los Angeles, New York City and Washington, D.C., strengthen students’ portfolios and provide them with a critical understanding of the global scope of Journalism and Mass Communication.

“Study abroad gives students the opportunity to stretch outside the boundaries of what feels comfortable to them… they do things that they didn’t even know were possible,” said Kelly Meyer, Distance Learning Coordinator at Grady College.  “It sets the tone for them to keep taking big steps all the way through [their careers].”

Completed applications for the following international Grady programs are due by Friday, Jan. 15, 2016:

•   Cannes Film Festival Study Abroad Program

•   Cannes Lions Advertising Study Abroad Program

•   Choose China Advertising and Public Relations Program

•   Travel Writing Journalism in Prague or Croatia

Meyer will be on hand at the UGA Spring Education Abroad Fair on Jan. 20, 2016, from 12 p.m. to 5 p.m. at the Tate Student Center, where she will accept applications for wait lists.

Interviews with applicants for international programs will begin Jan. 19, and selected students will be notified by the first week of February.

In addition to the Grady global programs, students can earn Grady course credit through Grady@Oxford (apply by Friday, Jan. 22, 2016) and Environmental Journalism at UGA Costa Rica (apply by Saturday, March 20, 2016).

Students interested in applying for one of the following Grady domestic field study opportunities need to submit their applications by Friday, Feb. 5, 2016:

•   Grady@DC

•   Grady@LA

•   Grady@NYC

•   Summer at the Circus

Interviews with applicants for domestic field study programs will start Feb. 8 and students will be notified about decisions by late February.

At this time, Grady@DC and Grady@LA are only open to Grady students.  All other programs will consider applicants who are non-Grady majors, as well.

Students selected to participate in a Grady study abroad or field study program must attend a group welcome and orientation March 2 at 3:30 p.m. in Studio 100, as well as several individual program breakout meetings in preparation for travel.

For additional information or questions, email Kelly Meyer, kellym22@uga.edu.

Author: Stephanie Moreno, s.moreno@uga.edu

Contact: Kelly Meyer, kellym22@uga.edu

Professor Kristen Smith selected as Special Collections Libraries Faculty Fellow

Kristen Smith, AdPR senior public
relations lecturer and Special
Collections Libraries
Faculty Fellow

ADPR’s own senior public relations lecturer, Kristen Smith, has been selected to serve as a Special Collections Libraries 2015-2016 Faculty Fellow, a new faculty development opportunity created by the Center for Teaching and Learning and The University of Georgia Libraries.

The program provides faculty with instructional support and a $2000 stipend to create new a new course, or redesign an existing one, that is centered around the collections and resources available in UGA’s three special collections libraries: Hargrett Rare Book and Manuscript Library, the Richard B. Russell Library for Political Research and Studies, and the Walter J. Brown Media Archives & Peabody Awards Collection.  

“I’m excited that my students will be able to use archival materials to study design history and persuasive communication, and I’m excited to learn more about the archives and to represent Grady College,” said Prof. Smith.

The Faculty Fellow program began yesterday, with a retreat that highlighted the goals and key components of “archives-centered learning.” Professor Smith and the fellows will meet monthly as a cohort for round table discussions, workshops and outside speakers. The Special Collections Libraries will also host a Maymester Institute to focus on course planning, design and development for the 2016 fall semester.

According to the Center for Teaching and Learning,”The Special Collections Libraries Faculty Fellows program provides a workshop to build wonderful, engaging, and exciting archives-centered faculty development experience in a convivial and collaborative environment that values experimentation and reflection.”

Joe Erwin, President and Co-Founder, Erwin Penland, Joins AdPR's Executive Advisory Council

Joe Erwin, President, Erwin Penland

Entrepreneur Joe Erwin is the President and co-founder of Erwin Penland, which represents national and regional clients including Verizon Wireless, Denny’s, Michelin, Lockheed Martin and General Motors.  

A graduate of Clemson University, Joe began his career at Greenville’s Leslie Advertising and was soon recruited to join DMB&B in New York, where he worked on the Corning Glass Works and Quincy’s Family Steakhouse accounts.  In 1986, Joe and his wife Gretchen – also a marketing professional – returned to Greenville to purchase Penland Advertising.  Together they opened Erwin Penland with one account, two employees, and a big goal:  extraordinary work, coupled with extraordinary customer service.

Twenty-seven years later, that focus is still the hallmark of the agency.  Only, instead of two employees there are now 375 located in Greenville, New York & Detroit.  And they work across a wide range of integrated marketing disciplines which now includes digital, mobile, social and content marketing; experiential branding; media and analytics; digital asset management; and public relations.  As a result, the agency has seen consistent growth and received countless awards for creative and strategic excellence.

Joe personally oversees Erwin Penland’s pro bono work and diversity initiatives, and is deeply involved in nurturing the company’s entrepreneurial culture.  The agency has been recognized as one of the “Best Places to Work” by Advertising Age, PR News and the South Carolina Chamber of Commerce, and for having one of the best internship programs in the country.

In 2008, Joe and members of Erwin Penland’s leadership team created the annual Food for Thought conference, which has brought hundreds of influencers from around the country to Greenville for an experiential “unconventional convention.”  The highly personalized event showcases creative thinking across business, non-profit, artistic, educational and culinary endeavors, and highlights some of the best food and locations this region has to offer.

Active in the community and the advertising industry, Joe has served on numerous boards and commissions, including the South Carolina Special Olympics, the Governor’s Commission on Teacher Quality, the Partnership for a Drug-Free America, and the American Association of Advertising Agencies.

In 2012, Joe and Gretchen made an investment in the future of marketing by making a gift to Clemson University to establish the Erwin Center for the Study of Advertising and Communications. 

Beth Marshall, Senior Director of PR, The Atlanta Braves, Joins AdPR's Executive Advisory Council

Beth Marshall
Sr. Director of Public Relations
The Atlanta Braves

Beth Marshall joined the Atlanta Braves public relations department as a senior advisor in August, 2004 and was named director of public relations during the 2005 season. She was named senior director in April, 2015.

Marshall oversees all aspects of the Braves corporate communications efforts, which includes, community affairs, sales and marketing and business affairs media outreach. She also oversees all Braves publications and is the liaison between Major League Baseball and the Braves broadcasting partners. She is leading the communications efforts with the team’s new ballpark, SunTrust Park and its adjoining mixed-use development slated to open in April, 2017.

Marshall has also worked in public relations for the Professional Bowlers Association Tour, Women's National Basketball Association league office, Planet Hollywood and its sports arm, The Official All-Star Café, Trump Plaza Hotel and Casino and the Philadelphia 76ers.

She graduated with a degree in public relations from Harcum College outside of Philadelphia. A native of Haverford, Pa., Marshall lives in Atlanta with her husband Corey.

Trish Mueller, Senior VP & CMO at The Home Depot, Joins AdPR's Executive Advisory Council

Trish Mueller, Senior VP & CMO

Trish Mueller is Senior Vice President and Chief Marketing Officer for The Home Depot. She is responsible for the Company’s strategic marketing vision, as well as its category marketing and brand development.

Trish joined The Home Depot in 2009 as vice president of advertising. Prior to joining the Company, she was senior vice president, advertising and marketing for The Sports Authority. Trish has an extensive background in the retail industry and has held senior officer marketing management roles at American Signature, a $1 billion-plus furniture store company, and ShopNBC, a home shopping network. 

She began her retail career with Montgomery Ward, where over a 15-year period she held positions of increasing responsibility in merchandising, field operations and marketing. Trish earned a bachelor’s degree magna cum laude in business management from Plattsburgh State University.

Brian Wong, Founder & CEO of Kiip, Joins AdPR's Executive Advisory Council

Brian Wong, Founder & CEO of Kiip

Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile games and apps. This innovative approach to mobile marketing creates meaningful engagements between users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Digital Garage and others, the company has raised $15.4 million in funding to date.

Kiip has been recognized by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List,” named on the Dow Jones “FasTech50” and listed on Fast Company’s “50 Most Innovative Companies.” Once the youngest person to ever receive venture capital funding, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.



Brian has been recognized with many awards for his accomplishments and leadership, including:

• One of Canada’s “Top 20 Under 20”
  
• Business Insider’s “Top 25 Under 25 in Silicon Valley,” “30 Under 30 in
  Advertising” and “18 Most Important People in Mobile Advertising”
  
• Forbes’ “30 under 30” for three years
  
• Mashable’s “Top 5 Entrepreneurs to Watch”
  
• iMedia “25”
  
• AdAge “Creativity Top 50”

Before starting Kiip, Brian led key publisher and tech partnerships at the social news website Digg.com, where he accelerated the company’s mobile presence by launching the Digg Android mobile app.