AdPR students visit tech industry giants during trip to Silicon Valley

AdPR students and faculty at eBay headquarters in San Jose, California.

AdPR students looking to enhance their education were selected for a 3-day immersive experience in California’s Silicon Valley over winter break. Through the new Grady AdPR partnership with eBay and help of UGA alum Suzy Deering (CMO of eBay), students were connected with a number of industry giants including eBay, Facebook, Google, Pinterest, Imgur, and Kiip. Students also toured the Verizon Innovation Center to see demonstrations of some of the latest technology innovations for communications. Program participants had their marketing, sales, and tech industry questions answered by leading experts in the field.

Students had exclusive access to new technologies in beta testing from Verizon Innovations and Google. After experiencing first-hand facial recognition software at the Verizon Innovation Center and Tango in action at Google, senior Advertising major Caroline Fowler said, “It was exciting to see the development of new technology and discuss how it is going to change the future of the advertising industry.”

AdPR students talk with Brian Wong, founder and CEO of Kiip.

The group was also introduced to the robust landscape of business in Silicon Valley and fostered connections with professionals in the field. The students did Grady Proud. According to Brooke Montgomery of AOL, “The UGA students were extremely passionate about marketing and advertising. They asked extremely thoughtful industry-related questions.” AdPR faculty also enjoyed watching their students develop a greater interest and awareness of the successes and challenges of a start-up business. “You could tell immediately how invested the professors were in their students’ futures,” said Montgomery. “It was delightful to interact with faculty and hear about the extensive curriculum at UGA. All of the students were already so knowledgeable about virtual reality which was a pleasant surprise!”

AdPR students and faculty at Google headquarters in
Mountain View, California

Caroline Youngs, a senior Advertising major, said her favorite aspect of the trip was learning about the new opportunities within the virtual and augmented reality space. She is specifically interested in the marketing of these new technologies. “The networking opportunities provided by the University, and connections that were made as a result, were invaluable for us all,” said Youngs. “Hopefully there will be a future in Silicon Valley for some or all of the participants. It was an incredible educational experience and I am so thankful for the opportunity!” The attentiveness, professionalism, and enthusiasm of the students on this trip truly reflected the excellence of Grady students.

Two AdPR students selected for AAF’s 2017 Most Promising Multicultural Students Program

AdPR students Emily Laramy (L) and Savannah Rabin (R) are a part of the AAF's 2017 Class of Most Promising Multicultural Students

Two Grady College advertising majors have been named to the American Advertising Federation’s (AAF) 2017 Class of Most Promising Multicultural Students (MPMS).

Emily Laramy and Savannah Rabin are part of the elite group of 50 students from AAF’s college chapter network who were selected for the program through a vetted application process that included essays, letters of recommendation, resumes and specific academic requirements.

“We are so proud that two of our students have received this national recognition,” said Tom Reichert, head of the Department of Advertising and Public Relations. “It’s wonderful that the American Advertising Federation has created a program that honors high-achieving multicultural students and also connects them with industry professionals.”

“Being a part of AAF’s Most Promising program means so much to me,” Rabin said.  “I have an incredible love for the advertising industry and I feel as though programs like this are pivotal in further enriching its work and culture. To be recognized in this way is such an honor and I feel empowered and emboldened to make valuable contributions to the ad world.”

Laramy echoed that sentiment. “To know I was selected by a panel of judges made up of advertising professionals means my career goals are validated by the very people who make advertising what it is,” she said. “To have AAF invest in my future, and in broadening diversity in advertising as a whole, makes me hopeful for how advertising will change even more in the future.”

In addition to the recognition, the MPMS program includes a four-day industry immersion in New York City designed to promote diversity and inclusion within the advertising and marketing-related industries. It includes professional development workshops, agency visits and a recruiter’s expo.

“We’ve studied their campaigns in class, but being able to engage with the creators of great work is invaluable,” said Laramy, who aspires to work in art direction and ultimately as a creative director in an ad agency. “Also being able to share this experience with other multicultural students, many of whom I know from participating in the 4A’s Multicultural Advertising Intern Program this past summer, is an amazing perk as I know we all share a focused passion for advertising and will likely be collaborating together in the industry very soon.”

The industry immersion means a lot to Rabin, as well. “Not only will I be visiting NYC for the first time, but I’ll also have the opportunity to network and converse with professionals eager to find talent,” she said. “I’m interested in both strategic media planning and brand strategy. I am still searching for the best fit for my skill set, so I’m excited to talk to more professionals in regards to my potential.” 

Both students attribute much of their success to Grady College and its faculty.

“I feel overwhelmed with gratitude to have professors who go out of their way for students to ensure their success after graduation,” Rabin said. “I am confident I’ll be relying on their expertise well after college as well.”

Added Laramy: “Grady has been a huge part of my journey to join the advertising industry. I applied to UGA in the first place so I could attend Grady, because of its reputation and dedication to the advertising program.”

With an average GPA of 3.6, this year’s MPMS Class represents 34 schools and 20 states across the country, according to a news release from the AAF.

Leading agencies and companies have utilized MPMS year over year as a recruitment tool, including BBDO, DigitasLBi, Google, Leo Burnett, Omnicom Group, Pepsico, Turner and Wieden+Kennedy, among many others.

Kim Nguyen (ABJ ’16) was a member of the 2016 MPMS Class.

Author: Stephanie Moreno

The success of AdPR Week 2016

Bryan Reber moderated the "Rio 2016: Sports PR and media on the world stage" panel. 

The Grady College's Department of Advertising and Public Relations hosted AdPR Week from Sept. 26 through Sept. 30. The week incorporated speakers and visitors including those from Wieden + Kennedy and Gary McCormick, from GMc Communications, hosted by faculty and student organizations. Each AdPR event exposed students to industry related information and helpful advice from professionals. The week culminated with an exciting panel discussion about the Olympic games entitled, "Rio 2016: Sports PR and media on the world stage". UGA's Olympic silver medalist Chase Kalisz and journalists and public relations professionals, Nicole Chrzanowski, Mike Mobley, Vicki Michaelis and Mark Johnson shared their experiences and lessons learned from the recent Olympics and Paralympics. Hosted by AdPR and Grady Sports Media, AdPR's Bryan Reber moderated this event.

The AdPR Department developed the High Five Donor Recognition Program. This program was designed to provide AdPR students with a fun and easy way to demonstrate their AdPRide. In return for a $5 donation, students and alumni entered to win a three prizes. The first place prize winner, Madison French, received a personal University of Georgia Yeti Cooler. The second winner, Katie Shivers, was awarded a lunch an The National, a restaurant located in downtown Athens, with her favorite AdPR professor. Sophie Ryland, the third place winner, earned a basket filled with "AdPR Swag" including an AdPR cup and notebook.

1st Place - Madison French

2nd Place - Katie Shivers

Third Place - Sophie Ryland

This year's AdPR Week surpassed all goals and expectations by reaching record giving levels. With generous donations throughout the week from students, alumni, faculty and friends of the department, AdPR received over $8,500 in gifts towards the Excellence Fund. This fund will help department initiatives such as providing students with travel grants for study abroad programs, helping with the implementation of the SEE Suite social media monitoring lab and supporting leading research by AdPR's nationally recognized faculty.

AdPR Week 2016 was very successful and the department hopes for continued success in the future. Thank you to all of the generous donors for contributing to the Excellence Fund.

Len-Rios Selected to Represent UGA on AEJMC’s Standing Committee for Research

The University of Georgia Advertising and Public Relations department is ranked so highly nationwide because of its students, alumni and experiential learning opportunities. However, one of the largest contributors to the success of the department is the excellence of the faculty and staff. 

An ideal example of the department's outstanding faculty is Associate Professor of Public Relations Maria Len-Rios. Professor Len-Rios is concluding her term on the Publications Committee, and is moving to represent UGA on AEJMC's Standing Committee for Research in a international/national service role.

AEJMC (Association for Education in Journalism and Mass Communication)  is a nonprofit educational association of journalism and mass communication educators, students and media professionals. The Association's mission is to promote the highest possible standards for journalism and mass communication education, to cultivate the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication in an effort to achieve better professional practice and a better informed public.

Len-Rios received 405 votes and placed first in the balloting for a seat on the Research Committee. She will serve a three-year term on the committee beginning October 1.

Thank you for all you do, Professor Len-Rios. We're incredibly proud of you, and thankful for professors of your caliber representing the AdPR department at UGA so well.

One Advertising and One Public Relations Student Chosen for the ADPR Diversity and Inclusion Scholarship

The ADPR department stands by its students. Because of this willingness to support and provide, there were two students selected for the inaugural Diversity and Inclusion Scholarship. This scholarship seeks to increase diversity and inclusion in the fields of advertising and public relations by providing scholarships to eligible undergraduate students at the University of Georgia who exhibit dedication to diversity through experience, initiative and creativity. Two $1,000 scholarships are being awarded: one for an Advertising major and one for a Public Relations major.

The advertising major selected for the scholarship is Stephanie Addo. Stephanie has built a creative portfolio, and has been involved in The Talking Dog and the University Union Programming Board. She answered the following questions about her recognition, her time at UGA and her future.

What work have you done outside the classroom to be recognized for this award?

After receiving acceptance into the Grady College of Journalism of Mass Communication during Spring 2015 I jump started my academic advertising career with a summer program. For 8 weeks I attended the Creative Circus portfolio school in Atlanta where I immersed myself in all things advertising and all things creative. I practiced my idea, strategy development, and research skills by creating campaigns for many diverse brands. I attained art direction knowledge through projects involving layout, color, content, typography, and studio photoshoots. I also learned the Adobe Creative Suite where I created graphic content, spreads, and photography edits. Returning back to UGA this 2015-2016 school year I knew I wanted to apply of the knowledge I learned over the summer and fine tune my skills. Through student organizations, internships, and freelance work I kept my hands busy creating. I scored an internship with HW Creative Marketing in downtown Athens as a Graphic Design intern for Fall 2015. I joined the student run advertising Agency, The Talking Dog, as an art director for White Tiger Gourmet and the University Union Programming Board as a graphic designer. And I sought out freelance work for clients such as iTeam Ghana to have more practice and build my portfolio. 

What are your career aspirations?

I hope to use my creative ventures and apply them to a career as an art director or experiential marketer and eventually start my own company. Whatever field I find myself in, I want to create content that moves people. 

What are you going to be doing this summer?

I have not finalized my summer plans yet, but keeping my fingers crossed for an awesome internship!

The public relations major selected for the scholarship is Daniella Ramirez. Daniella has served in organizations such as the Residence Hall Association, PRSSA, Dawg Camp and The Arch Society. She goes on to answer the following questions about her involvement and successes.

What work have you done outside the classroom to be recognized for this award?

While I do believe that my achievements played a role in receiving the scholarship, it would be unfair for me to cite any accomplishments as the reason why I was recognized for this award. Above all, I credit my environment as the main reason for my extracurricular involvement. My arrival to UGA provided me with an environment that encouraged careful examination of all parts of my identity and personal story in order to better understand who I am, what I am passionate about, and how both intersect. This journey has brought me to serve organizations such as the Residence Hall Association, PRSSA, Dawg Camp and The Arch Society. My position as a student and membership in each of these organizations has allowed me hone my communications skills, explore different pockets of campus, and create relationships with people I now consider family, who guide and support me in everything I do. If I had to pin point or offer any source or reasoning as to why I've been chosen for any type of recognition, I would have to say that ultimately it all goes back to this place and its people.

What are your career aspirations?

My studies and involvement have allowed me to realize that the term "public relations" in practice, can embody hundreds of different definitions. I believe that at its core, public relations is field driven by authenticity and characterized by intentionality and flexibility. The application of PR efforts look very different at every point of practice, making it a dynamic field that not only speaks to, but is directly fueled by varied experiences, backgrounds, and perspectives. As such, I believe that it is fundamental for the field to nurture a diverse taskforce, one that fosters and retains professionals with distinct perceptions. This belief is what leads me to want to pursue a role in Human Resources within the tech industry managing employee relations and moral. I love the tech industry because it combines innovation, design, and creativity to impact the way people live their lives around the world. With this in mind, I aspire to use my communications background and other experiences to help elevate diversity and inclusion efforts within the industry in order to make the industry all the more purposeful in serving all segments in an equal and truly representative manner. 

What are you going to be doing this summer?

I'll be spending my last summer in undergrad here in the Classic City! I'll be working at the Office of Development and Alumni Relations as a communications intern, and serving in my role as Director of Media and Operations for Dawg Camp. As the official extended orientation program for incoming students at UGA, Dawg Camp hosts programs throughout the summer that focus on providing students with a foundation for a successful college experience. I am incredibly excited to be working alongside the rest of my executive board and program counselors to welcome the Class of 2020 to our institution! In my role specifically, I'll be putting together print, visual and electronic communication materials for orientation fairs, parent info sessions, camps, and social media along with coordinating logistical efforts to frame the Dawg Camp experience for our participants. I can't get enough of this place and I'm ready for one last adventure before senior year with some of my best friends, working towards a goal and mission that impacts the place we call home and the people we consider family.  

It's been such an honor to celebrate these ladies who represent the AdPR department so well. Thank you for all you do, Stephanie and Daniella, and congratulations on your scholarship!

Senior Ad Major Receives the George M. Abney Honors Award

With the academic year drawing to a close, the University of Georgia has been recognizing those who have gone above and beyond in their schoolwork and outside of the classroom. One of these honorees is Caroline Moore; a senior advertising major who is the recipient of the George M. Abney Honors Award in the Grady College of Journalism and Mass Communication. Caroline has worked incredibly hard to complete both her undergraduate and graduate coursework within four years through the Combined Bachelor's/Master's Degree Program offered by the UGA Honors Program. 

What work have you done outside the classroom to be recognized for this award?

While attending the University of Georgia and while in Grady College, I have had the opportunity to participate in a lot of wonderful programs - both on campus and off. I have been a member of Ad Club and a volunteer at Georgia Museum of Art since freshman year. Over the years, I have also spent time as a layout staff member for Georgia Political Review, a member of the GMOA Student Association, a volunteer media center specialist at Whit Davis Elementary School, and a mentor with Thomas Lay After-School Program. I had an absolutely wonderful experience serving as a strategic planner for Grady’s student-led ad agency, Talking Dog. Through this organization, I was able to work with a stellar team to create a real-life ad campaign for Seabear Oyster Bar. One incredible summer, I was able to participate in both the Grady in New York Maymester and the Cannes Lions Festival of Creativity Study-Abroad Program. I was able to pursue both programs through funding from the Honors Program and Foundation Fellowship. Through the Foundation Fellowship, I have also been able to study at the University of Oxford and complete travel-study programs in New York City, Washington, D.C., South Korea, and Cuba. After attending the Cannes Lions Festival, I completed my first internship as a summer advertising intern for Marketing Strategies, Inc. in Myrtle Beach, SC. Last year, I completed my second professional position as a marketing coordinator for Vitamin C – a successful health IT software company based in Athens. In addition to these experiences, I am also an Omnicom/Grady Future Leaders Fellow and a member of Phi Beta Kappa, Alpha Delta Sigma (AAF’s advertising honor society), and Phi Kappa Phi.

What are your career aspirations?

After graduation, I plan to explore agency life and gain as much experience as I can. I hope to work for a company that values diversity and empowers young women, like me, to achieve great things and to become a leader within the organization and community. On the company-level, this means valuing diversity and difference, as well as volunteering in the community and contributing to the efforts of multiple non-profits. On an individual-level, this means having the opportunity to work hard and move up in a company. In the future, after gaining experience in agencies, I hope to pursue a career in the non-profit sector. I am particularly passionate about improving the accessibility of education and the arts to children and young people. To lead communications for an organization that has this goal would be absolutely incredible.

What are you going to be doing this summer?

After graduation, I will be moving to Atlanta and completing the six-month-long Omnicom/Grady Future Leaders Fellowship. Through this program, I will be spending three months working for Fleishman Hillard and three months working for BBDO. According to program literature, “The Omnicom-Grady Future Leaders Fellowship program provides a completely integrated marketing communications experience for upcoming Grady graduates. In addition to agency work in advertising and public relations, Fellows will have the opportunity to participate in monthly educational luncheons and mentoring sessions with a representative from an outside agency.”

We're incredibly proud of Caroline, and thankful to have students like her representing the AdPR department so well. 

Carolina Acosta-Alzuru named Scripps Journalism and Mass Communication Teacher of the Year

A faculty member in the University of Georgia Grady College of Journalism and Mass Communication is the 2015 winner of the Charles E. Scripps Journalism and Mass Communication Teacher of the Year Award, presented by the Scripps Howard Foundation.

Carolina Acosta-Alzuru (MA ’96, PhD ’99), an associate professor of public relations in the Department of Advertising and Public Relations (AdPR), will be honored with a $10,000 prize Aug. 4 in cooperation with the Association for Education in Journalism and Mass Communication (AEJMC) during the keynote session of its annual conference, held this year in Minneapolis, Minnesota.

Carolina Acosta-Alzuru leads a first year odyssey seminar class about telenovelas.

Acosta-Alzuru teaches public relations, graphic communication and cultural studies. She teaches both an honors seminar (in Spanish) and an undergraduate course (in English) about telenovelas, culture and society. She is the recipient of numerous teaching awards and recognitions including the 2010 UGA Josiah Meigs Distinguished Teaching Professorship. She alsoreceived a Fulbright Specialist Grant to teach at the Universidad de Chile in Santiago, Chile in 2015.

Acosta-Alzuru was one of three finalists for the Charles E. Scripps Journalism and Mass Communication Teacher of the Year Award in 2013 and 2014, and she said she is thrilled to be this year’s winner.

Author: Stephanie Moreno, s.moreno@uga.edu
Contact: Carolina Acosta-Alzuru, cacosta@uga.edu,

Focus on research: AdPR professor studies early adolescents' use of social and traditional media

Associate Professor Maria Len-Rios studies
adolescents' media use patterns

As part of a new initiative, the Advertising and Public Relations department will highlight research led by our own faculty and staff. In this article, Associate Professor Maria Len-Rios studies early adolescents' use of media.

Maria E. Len-Rios, Hilary E. Hughes, Laura McKee, Henry N. Young (2015). Early adolescents as publics: A national survey of teens with social media accounts, their media use preferences, parental mediation, and perceived Internet literacy. ScienceDirect.com.

How do you get through to a 13-year-old? That’s not a purely rhetorical question. In fact, a team from the University of Georgia’s Grady College of Journalism and Mass Communication recently conducted a national survey of early adolescents – recently published on ScienceDirect.com – to identify trends and patterns in their use of both social and traditional media.

The audience in question consists of sixth-, seventh- and eighth-graders, generally ages 11-13, both male and female – a population with some $75 billion in annual spending power and strong brand loyalty potential. In other words, a valuable commodity that public relations professionals should know how to reach. The study found that early adolescents spend more time watching television than any other medium, including social – implying that communicators shouldn’t give up on traditional media as a way of reaching young people.

Like their older brothers and sisters, early adolescents tend to multi-task with both social and traditional media, but are more likely to read (or watch) social media content than to create their own. This suggests that PR professionals may have more difficulty generating quality interactions with this audience, which might not yet be ready for a higher level of engagement. As they grow older – and their level of access to social media grows – early adolescents gradually increase their online use. Drivers may include greater access at school – eighth-graders are more likely to have access at school than sixth- and seventh-graders – and a gradual lifting of parental limits.

Parental limits, however, have their own limitations when it comes to influencing early adolescent behavior – suggesting that in some cases, children may be tweeting and Instagramming without their parents’ knowledge. At the same time, limits on social access may increase the use of traditional media by this age group.

To view the full article, click here.

Written by Tripp Cagle.

Focus on research: AdPR professor studies social media discussions of serious diseases

Associate Professor of advertising
Itai Himelboim researches social media
discussions of serious diseases

As part of a new initiative, the Advertising and Public Relations department will highlight research led by our own faculty and staff. In this article, Associate Professor Itai Himelboim studies the mood of social media postings discussing serious disease:

Gall Myrick, J., Holton, A., Himelboim, I., Brad, L. (2015). #StupidCancer: Exploring a typology of social support in an online interactive environment. Health Communication.

Social media postings about serious diseases, such as cancer, are more likely to express feelings of hope, as opposed to negative emotions such as fear and distress. That’s one of the findings of a new study recently published in the Journal of Health Communication. According to co-author Itai Himelboim, associate professor of advertising at the University of Georgia’s Grady College of Journalism and Mass Communication, cancer patients, as well as their friends and family, are more likely to express positive emotions in their social media conversations, perhaps as a way of “fighting back” against the disease and showing support for those afflicted.

Posts expressing negative emotions, on the other hand, are less likely to be shared or retweeted, suggesting that “the norm for discussions in a cancer community may be to remain as optimistic as possible,” according to the article. The study also found that information sharing is widespread among those posting about cancer, with 61 percent of tweets in the sample containing hyperlinks to outside sources. Meanwhile, an interesting benefit of sharing support via social media may be the ability to establish a broader community of users who may or may not have a direct connection to the cancer experience.

The purpose of the study was to explore a new typology, or categorization, of social support interactions in an online environment. The study distinguishes between interactions that offer helpful information as opposed to those that provide strictly emotional support, both for those who transmit the posts and those who receive.

To view the full article, click here.

Written by Tripp Cagle.

Storify: Nick Yee discusses online gaming with Grady College

Grady Student Honored with President's Fulfilling the Dream Award

A Grady College student was one of three recipients of awards presented by the University of Georgia to Athens and university community members for exemplary community service Jan. 22 as part of the 13th annual Martin Luther King Jr. Freedom Breakfast sponsored by UGA, the Athens-Clarke County Unified Government and the Clarke County School District.

University System of Georgia Chancellor Hank Huckaby (left), Stacey Abrams (center, blue dress) and UGA President Jere W. Morehead (right) congratulate recipients of the 2016 President’s Fulfilling the Dream Award: Homer Wilson (second from left), Darren Anglin (third from right) and William Kisaalita (second from right). (Photo credit: Dorothy Kozlowski/UGA)

Darren Anglin, a senior from Covington, received the President’s Fulfilling the Dream Award along with William Kisaalita, a professor in the College of Engineering, and Homer Wilson, owner of Wilson's Styling Shop. These individuals received the award for significant efforts to build bridges of unity and understanding as they strive to make King’s dream of equality and justice a reality. The late Richard M. Graham, the first full-time African-American faculty member at UGA, was also recognized at the breakfast. Graham died in May.

Anglin is senior majoring advertising with a minor in consumer economics and communications. He is a mentor for the Black Educational Support Team, vice president of finance for the National Pan Hellenic Council and vice president for the Zeta Nu Chapter of Phi Beta Sigma fraternity. He’s active with the UGA chapter of NAACP. He mentors more than 20 Athens-Clarke County middle and high school students in the Sigma Beta Club. He created a temporary organization to raise $1,000 in scholarships for local minority students. In July, he will begin work for Allstate as a part of its Leadership Development Program.

This isn't the first time that Anglin has been recognized for his tendency to go above-and-beyond the call of duty. During the Fall 2015 semester, he was honored at the 13th annual Founders' Award Scholarship Luncheon with the Founders' Award. 

Anglin's efforts continually make lasting impressions on the community, the university and Grady College. The AdPR department is very proud of Darren!

Date: January 22, 2016
Contact: Michelle Garfield Cook, mgcook@uga.edu 

Avia Meadows, PR senior, recognized as a UGA Amazing Student

 

Congratulations to Avia Meadows for being recognized as a UGA Amazing Student. A senior majoring in public relations, Avia will graduate in May 2016. Through her successful leadership roles in PRSSA as well her internships with corporate giants like Bloomingdales and Coca-Cola, it is easy to see why Avia exemplifies what defines a UGA Amazing Student.  

"I cannot be more thankful for the experiences I have had while in college,” she states in her profile. "Stepping onto campus my freshman year, I would never guess the number of opportunities that have been awarded to me." 

Read her full story here.

Recently Dedicated Peyton Anderson Forum presents Ideal Space for AdPR Students

The Grady College of Journalism and Mass Communication dedicated the Peyton Anderson Forum on Dec. 2 in Athens.

Yan Jin discusses research tactics with Creative Consultants members.

Made possible by grants of $500,000 from the Peyton Anderson Foundation and additional funds from Tom and Edwina Johnson, the forum has proven to be the hub of all activity for the Advertising and Public Relations department throughout the fall semester of 2015.

Peyton Anderson Forum dedication on Dec. 2, 2015.

The beautifully crafted and furnished forum was home to a Creative Consultants bootcamp on research by Yan Jin, associate professor of public relations at UGA. Students were able to push together chairs in the forum to interact as teams and learn more about research for their potential clients.

The department also hosted a very successful AdPR Week with a line-up of speakers from around the country. Grady College came together from Sep. 28 to Oct. 2 to hear from the well-renowned advertising and public relations community; most of which activity occurred in the forum.

From roundtables with executives, to one-on-ones with professors, to elaborate group work, the Peyton Anderson Forum has proven to be the ideal space for Grady students to learn and grow. The AdPR department is excited for another great semester in the spring of 2016, and also for the potential that this space has to offer.