Hyeonjin Soh, Len Reid and Karen W King’s paper “Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale,” was selected by the editorial review board as the best paper in the Journal of Advertising during 2009. This paper was based on Jin’s doctoral dissertation under the direction of Reid and King. Jin is currently an assistant professor at Sungshin Women's University in Korea.
Funding for this study came from a grant from the Cox Institute for Newspaper Management Studies. Please congratulate Len and Karen when you see them.
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