3.31.2011

WIEDEN+KENNEDY PORTLAND—Ad Age 2010 Agency of the Year


Joins us for the ADPR Visiting Professionals Series


Please join us for a reception for and a talk by JASON KREHER and TATUM SHAW from W+K on Tuesday, April 5th in the Drewry Room from 3:30-4:45 p.m.


Jason Kreher is a senior copywriter at Wieden+Kennedy Portland working on a variety of accounts including Target, Old Spice, Career Builder and Heineken. After graduating summa cum laude with Highest Honors from the University of Georgia’s Grady College,Jason moved to Italy and spent all of his remaining scholarship money on magic beans. Penniless and fluent, he then moved to New York City and began his advertising career at Euro RSCG NY. He worked as an assistant account executive on the Intel account for nearly two years before tricking his way into to the creative department.

Under the direction of Kevin Roddy, and then later Jeff Kling, Jason created awarding-winning work for the agency on clients such as Jaguar, Clearasil, Evian, Volvo, Partnership for a Drug Free America, the Village Voice and MTV. He also helped pitch and win several new accounts, including Howard Stern for Sirius Satellite Radio and UNIQLO. He joined Wieden+Kennedy in early 2008

In his spare time Jason focuses on a variety of creative personal projects, including the creation of a “Napkin Notebook” for the MoMA Design Store and a blog (you’ll need to ask him the name). He is currently trying to write a hit country western song. He is failing.

Tatum Shaw is a senior copywriter at Wieden+Kennedy Portland. He joined the agency in 2004 and has created work for clients such as Starbucks, Nike, EA, Coca-Cola, Target, and Proctor and Gamble.

Tatum graduated from The University of Georgia in 2002, with a BA in advertising and a minor in awkwardness. In an effort to avoid making any major life decisions, he enrolled in school again, this time at The Creative Circus in Atlanta. A visual person by nature, he had dreams of becoming an art director. But guess what? He was colorblind (thanks, God). So he enrolled in the copywriting program. He was kind of ok at it. He graduated. He got a job at Wieden+Kennedy working under Hal Curtis.

When he is not writing complex user journeys for major corporations’ interactive campaigns designed at hitting “teen touch points,” he takes photos and Googles himself on the regular.

Disclaimer: Jason and Tatum wrote their own bios. ;-)

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