Grady grads Jason Kreher and Tatum Shaw of Wieden + Kennedy visited Grady College on April 5th to talk about their experiences as senior copywriters. Kreher has worked on campaigns for well-known clients like Jaguar, Clearasil, Volvo, and Partnership for a Drug Free America while Shaw has created ads for top brands like Coca-Cola, Nike, Target, and Starbucks.
Both spoke to several classes and a group in the Drewry room about their paths to becoming senior copywriters at W+K and gave some valuable advice for Grady students entering into the advertising industry. Shaw went to the Creative Circus after graduating and says that in the ad world, you need learn to take criticism well because it is something you face every day. Kreher took a different route after school, spending some time in Italy before moving to New York City to find a job. His advice is to have fun now because you may never another chance in life to do what you want.