Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI

Webinar Today! THURSDAY, JULY 21, 2011 • 12:00-1:00PM ET

Millward Brown and Kantar Media will unveil the findings of a new study that explores the roles ad creative and media placement play in triggering a TV viewer to change channels away from an ad, a practice commonly known as “tuneaway.” By combining their datasets and expertise, Millward Brown and Kantar Media will offer new insight into specific creative elements and media strategies that can help combat tuneaway and enhance advertising ROI.

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