This semester, the ADPR 5740 students are tackling an integrated marketing plan for Bob Evans Food Products, and will be developing communications geared toward consumers of the brand's frozen and refrigerated offerings. The products are a nationally distributed line extension of the popular mid west Bob Evans restaurant.
The capstone students, along with faculty, staff, and many other Grady College students, were able to sample everything from savory sage sausage links, to the brand's original roll sausage, to thick-cut bacon, to garlic mashed potatoes. "Yum," said Department Head Tom Reichert. "Bob Evans can be apart of my diet any day of the week. A big thanks to Matt Wilson at SBC Advertising for making this possible."
It was a delicious way to truly get to know their client's products and to get a taste of what they'll be selling this semester!