On Saturday, January 28th, PRSSA hosted its third annual PR Workout, a conference aimed at teaching student leaders how to implement effective PR strategies in their organizations. PRSSA wanted to serve the UGA community by sharing its PR knowledge and expertise with fellow student organizations. At this year's event, PRSSA members led five informational sessions in the following subject areas: Event Planning and Fundraising, Media Relations, Social Media, Member Recruitment and Campus Legalities. Over 28 student leaders attended the conference and learned how to improve their organizations' communication efforts. Whether they learned the ins and outs of Twitter or the secret to pitching a press release, attendees walked away with something.
Not only did PR Workout serve as an educational opportunity for individuals, but the student leaders also benefited from networking. Many organizations were represented, from the Asian Children Mentoring Program to the UGA HEROs organization. In additiona, attendees discussed issues with each other, offered solutions to others' problems and asked session leaders for their input. Overall, this event was another success for PRSSA and UGA's students orgranizations. A big thanks goes out to the PRSSA Diversity Committee for coordinating PR Workout 2012.