Ashley Stockett Hurst currently works in Global Business Development as an Account Director for Social@Ogilvy.
What was your major and when did you graduate?
I graduated Magna Cum Laude with Honors in May ‘06 with an ABJ in Public Relations.
What activities were you involved while in Grady/UGA?
Just before starting at UGA, I met Dr. Betty Jones and she encouraged me to join
PRSSA when I arrived on campus – so I did…and it was one of the best -- if not THE
best -- decision of my college career. Throughout my four years I held multiple positions
on the Executive Board, participated in and eventually lead Creative Consultants,
and spearheaded PRofessional Connection (formerly PR Day). I was also part of the
inaugural class of Grady Ambassadors with a phenomenal group of fellow classmates.
What are you doing now and how did you get there?
I’m currently the Director of Global Business Development for Social@Ogilvy. My
career began in traditional PR, but as the industry landscape has evolved immensely
in the last seven or eight years, so has my career path. My role – like many others in digital or
integrated communications today – tends to blend many elements of PR, marketing and
What is your day-to-day like at your job? (Any interesting projects that you can
share with us?)
When you work in business development, no two days are ever the same. I’m frequently
traveling to meet with different agencies within Ogilvy to expand our current business
and grow our client roster, creating proposals and presentations, leading account team
trainings, and leading or participating in new business pitches – both across the US and
internationally. When I’m not focused on business development, I’m leading social media
strategy and account management for some of our key global clients – British Airways,
Nestle and others. It’s busy, but that’s the way I like it! Work hard, play hard … especially
What part of your Grady experience (classes, professors, etc.) has been helpful in
your career today?
PRSSA not only opened doors for me to network with alums and industry leaders and
have access to many different internships that helped me ultimately choose a career
path, but Dr. Betty Jones became a mentor to me in more ways than I can count, and
I’m forever grateful for her guidance and friendship. But the curriculum, professors and
many of my classmates all impacted my career in different ways, and I’m proud to be a
part of such a dynamic community.
What is your favorite Grady memory?
My favorite? I don’t think I can pick one! There were just too many…but PRSSA exec
board dinners at Dr. Jones’ house, hosting the Robert Osborne Film Fest with the Grady
Ambassadors, being a part of (what I consider to be) the best Bateman team, and my
internship with Twilight – for which a Grady contact introduced/recommended me and
through which I ultimately met my husband – would certainly be at the top of the list!
What advice do you have for current AdPR students?
1) Network –- with everyone you can. Classmates, alums, PRSSA/Ad Club speakers,
people you meet at industry events … all of them. You never know where you’ll want to
go or how your paths may cross down the road, and the more connections you have, the
more options you’ll have. Lend a hand when you can, and the favors will come back to
2) Internships – not only do they give you much-needed experience, but they also
help you figure out where you’d ultimately like to end up. Try agency life, try non-profit
communications, try event-planning…whatever it is, the more you do, the more you learn
about your skill set, your interests and where your passions lie. And the earlier you start
(it’s never too early, by the way), the more time you have to test-drive career paths.
3) Leadership roles – it’s great to be a member of organizations – especially PRSSA and
Ad Club – but the cliché is true: you get out of it what you put into it. You don’t have to
be president, but having a leadership role in any organization will help you achieve my
first two points with more ease – and it’s certainly noticed among employers/recruiters.