The six-month paid fellowship is hosted by several Atlanta Omnicom Group agencies including BBDO-Atlanta, Porter Novelli, Ketchum and Fleishman-Hillard. In addition to agency work in advertising and public relations, fellows will be mentored by a representative from a third marketing services firm such as Bernard Hodes Group, OMD, GO! Productions, Nancy Bailey & Associates and Changing Our World, Inc. Fellows spend three months at BBDO and three months at one of the leading public relations agencies. The program is designed to foster cross-disciplinary leaders who understand the full spectrum of marketing communication.
Moder will begin her fellowship at Porter Novelli, Buckwald will be at Ketchum, and Linke will begin at BBDO. The fellows will begin the program in early June.
"I feel incredibly honored to be selected for the Omnicom Fellowship. The past four years have provided me with invaluable public relations skills and experiences, and I am very excited to represent Grady College at Ketchum and BBDO. Through this fellowship, I am looking forward to learning the role of integrated marketing communications in both the public relations and advertising fields. Ketchum has created some of the best public relations campaigns for its renowned clients and I can't wait to learn more about this exciting industry." (Cari Buchwald)
|Jennifer Marie Linke|
“I am extremely excited to be a fellow for the Omnicom Fellowship and to have the opportunity to work with BBDO and Porter Novelli. This type of opportunity is very rare. Since the fellowship is exclusive to Grady (and we all know how intense Grady kids can be), I feel honored to be chosen from so many amazing fellow Grady students. I expect to gain a very dynamic and hands-on experience from this fellowship. The fellowship was designed to provide a more well-rounded understanding about both the public relations and advertising industries. I expect to be able to see the industries from various angles to truly understand how communications is interconnected. Grady constantly teaches us about integrated marketing communications, with the fellowship, I will be able to experience this on a first-hand basis" (Jennifer Marie Linke)