|AdPR students visiting Arnold Worldwide|
“It was truly a BANNER year for us, with a total of 19 advertising agencies, public relations firms and internal communications departments visited! An unbelievable pace, but an invaluable takeaway for all of us!” said Dr. Kirsten Strausbaugh-Hutchinson, a senior lecturer in the Department of Advertising and Public Relations.
“I loved the trip!! I learned so much about the industry that I could not have learned just by being in the classroom. I was able to see what I have learned in my classes being applied in a real corporate setting,” said Nicole Tate, a rising junior and public relations major. “Because we went to so many different types of agencies I now have an idea of what kind of agency I could see myself working in in my future. I also am thankful for all the connections I have made.”
"It was incredible to experience the world of advertising in New York, especially due to the pace of the city and the immense amount of competition among the agencies," said Madison Skeens, a junior and advertising major. "I became increasingly more impressed with the smaller agencies, like Strawberry Frog and Concept Farm. The way in which they collaborated was considerably more intimate; giving each person the opportunity to contribute to an idea or piece of work, despite their strength or position."