|AdPR team wins first in 2014 Marketing|
EDGE Collegiate Echo Challenge
Professor Jooyoung Kim was able to secure $5,000 in scholarships and a Gold Collegiate ECHO for his campaign team's first place finish in the 2014 Marketing EDGE Collegiate Echo Challenge.
Conducted since 1986, the Marketing EDGE Collegiate ECHO Challenge provides college students with real-world experience by challenging them to create a marketing campaign for a leading marketer of products or services.
This year’s marketing challenge was conducted during the fall 2013 and spring 2014 semesters. Student teams from the U.S., Canada and France participated. The challenge was centered on Domino’s, a recognized world leader in pizza delivery, with a significant business in carryout pizza. Each team, using an integrated marketing approach and working with a theoretical budget of $250,000, was challenged to create an integrated marketing campaign using direct and interactive channels including Domino’s-owned and earned media channels; social media; e-mail; website; broadcast; and/or print with a goal of increasing the number of orders driven through the Domino’s Mobile App.
“Wow... 1st place GOLD!,” said Professor Jooyoung Kim, advertising associate professor. “I am so pleased to see their sleepless days of effort have finally paid off. DomiYEAH [the winning team’s name] had truly worked as one team. While this also is great news for me personally, the team’s result would not have been possible without their previous years of training and education at our school.”
About Marketing EDGE: Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby, expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry. As a 510(c)(3) nonprofit organization, tax deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, they are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders.