Joe Phua making an advertising impact

Joe Phua, assistant professor of advertising in the Advertising and Public Relations Department at The University of Georgia's Grady College of Journalism and Mass Communication, is making an impact through advertising.

Phua is the co-principal investigator on a $1.7 million grant funded by the United States Department of Agriculture to improve the nutritional habits of low-income Georgians. The team is led by Jung Sun Lee, a faculty member in the College of Family and Consumer Sciences.

The researchers’ goal is to help Georgians eligible for SNAP benefits — the Supplemental Nutrition Assistance Program — establish healthy eating habits and a physically active lifestyle through evidence-based, behaviorally focused and culturally appropriate nutrition education and obesity prevention interventions. Read more about the USDA grant.

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Phua also received a seed grant from the UGA William A. and Barbara R. Owens Institute for Behavioral Research (OIBR) in the amount of $5,000 to examine cigarette advertising on social media and its impact on at-risk youths. 

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Phua's article "Following celebrities' Tweets about brands: The impact of Twitter-based electronic word of mouth on consumers' brand intentions" was named one of the Top 3 most-cited articles of Journal of Advertising for 2014 by Taylor and Francis Publishers. Read more.