Alumna Laura Reese (ABJ '90) was promoted at Church’s Chicken to the newly created position of Director, Digital and Media. Laura joined Church’s in May 2013 as Sr. Manager, Media Services. In her expanded role, she oversees the planning, buying and stewardship of all U.S. media buying and social media efforts.
“Laura has demonstrated her financial acumen and technical skills day in and day out, working closely with our field marketing team and our agencies to ensure Church’s is featured on the right programming for our guests and supporting relevant promotional opportunities,” said Adam Tabachnikoff, Vice President of Marketing. He noted that in 2014, Reese was a key player in establishing the brand’s new social media strategy, helping with the rollout of the mobile app launch, the new web design and was instrumental in constructing the new digital ecosystem.
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s® (along with its sister brand Texas Chicken outside the Americas) has more than 1,650 locations in 23 countries and international territories and system-wide sales of more than $1 billion.