Dr. Juan Meng awarded Top Research Paper

Dr. Juan Meng

Congratulations are in order to Dr. Juan Meng, Assistant Professor in the Department of Advertising and Public Relations, who was awarded the 2013 First Place Research Paper/IJA Best Research Paper Award with her article “Are They Celebrity Followers? Examining Third-Person Perception in the Context of Celebrity Endorsed Advertising.” 

The paper, written in partnership with Dr. Po-Lin Pan, from Arkansas State University, was presented at the  AEJMC 2013 Conference. The event took place in Washington D.C., from August 7 to August 11. Further, during the event, more than 20 presentations were held by Grady faculty and students. 

The annual conference is promoted by the Association for Education in Journalism and Mass Communication (AEJMC), a nonprofit, educational association of journalism and mass communication educators, students and media professionals.

AdPR Professors attend Digital Media Summit

Dr. Kim, Dr. King, and Dr. Meng at the Digital Media Summit 2013

Drs. Joo Young Kim, Karen Whitehill King and Juan Meng, AdPR professors, attended the Digital Media Summit 2013, held May 14-15, in Atlanta. The event is billed as the largest digital marketing and strategies summit in the Southeast, with over 1500 attendees, and over 100 speakers from leading brands talking about social media, customer engagement, content strategy, mobile marketing and apps, among other topics.

According to Dr. Kim, the two-day event was a “great experience... no question about it. Of many sessions I attended, Brian Wong's (founder and CEO of Kiip) speech on reaching consumers during ‘happiness moments’ on their phones offered a good deal of useful insights for my ad campaigns course.”

The AdPR professors will be using the information gleaned at the summit to enhance their digital/social research and infuse what they learned into the classroom.