|Dr. Kim, Dr. King, and Dr. Meng at the Digital Media Summit 2013|
According to Dr. Kim, the two-day event was a “great experience... no question about it. Of many sessions I attended, Brian Wong's (founder and CEO of Kiip) speech on reaching consumers during ‘happiness moments’ on their phones offered a good deal of useful insights for my ad campaigns course.”
The AdPR professors will be using the information gleaned at the summit to enhance their digital/social research and infuse what they learned into the classroom.