AdPR Professors attend Digital Media Summit

Dr. Kim, Dr. King, and Dr. Meng at the Digital Media Summit 2013

Drs. Joo Young Kim, Karen Whitehill King and Juan Meng, AdPR professors, attended the Digital Media Summit 2013, held May 14-15, in Atlanta. The event is billed as the largest digital marketing and strategies summit in the Southeast, with over 1500 attendees, and over 100 speakers from leading brands talking about social media, customer engagement, content strategy, mobile marketing and apps, among other topics.

According to Dr. Kim, the two-day event was a “great experience... no question about it. Of many sessions I attended, Brian Wong's (founder and CEO of Kiip) speech on reaching consumers during ‘happiness moments’ on their phones offered a good deal of useful insights for my ad campaigns course.”

The AdPR professors will be using the information gleaned at the summit to enhance their digital/social research and infuse what they learned into the classroom.