Showing posts with label Google AdWords Certification Program. Show all posts
Showing posts with label Google AdWords Certification Program. Show all posts

1.19.2016

Welcome back AdPR students: engaging events approaching!

As the spring semester gets underway, we are pleased to welcome back AdPR students. The AdPR department is looking forward to a host of engaging and rewarding events in the coming weeks. Learn more and mark your calendars for the programs below:  

Social Media Marketing Bootcamp

March 2 or April 20, 9 AM to 4 PM at UGA’s Terry College of Business Executive Education Center

Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Through lecture, real-world examples and discussion, class participants will have a well-rounded understanding of how social media marketing can be used for businesses, for their job, and even for career advancement.
The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing.  Each seminar is limited to 50 participants to ensure personalized learning. Lunch and parking validation is provided.
Resume and Cover Letter Writing Workshop
January 20, 5-6 PM in MLC 148
Attend the Grady Career Center workshop to improve your professional skills and your job and internship search. Career consultants will be providing great tips for writing an impressive resume and cover letter.
Digital Portfolio Workshop
January 21, 5-6 PM in MLC 150
Attend the Grady Career Center workshop to learn more about highlighting your work in an online space and marketing yourself to future employers.
January 22, 10 AM in the Peyton Anderson Form
Based on incidents last month at the University of Missouri, Smith College and other campuses – as well as at other public settings – NPPA believes there is a significant need to facilitate a broad conversation on the First Amendment rights of citizens and journalists.
As a result, the association – in collaboration with the Grady College of Journalism and Mass Communication at the University of Georgia (site of NPPA’s headquarters) – will host a five-hour symposium on Friday, Jan. 22 that discusses current situations in order to better educate and inform all parties on their rights and responsibilities when covering or participating news events in public spaces.
There is no registration fee to attend the program due to generous financial support provided by the Sinclair Broadcast Group. To register, go here.
UGA Majors Fair
January 26, 10:30 AM-1:30 PM in the third floor concourse and atrium of the Tate Student Center
Almost 70% of students add or change majors at least once before graduation. The beginning of the Spring semester typically sees the highest level of activity related to major selection. With all of this indecision, there will be a Majors Fair to help students figure out what they want to focus on during their time at UGA.

Grady College of Journalism and Mass Communication
2016 Founders Day Lecture
January 27, 1:30-2:30 PM at the UGA Chapel
Each year, UGA celebrates the signing of its Charter, which named it the first state-chartered institute of higher education in America. To celebrate this historic anniversary, the university presents the annual Founders Day Lecture, which celebrates the ideals upon which UGA was founded: to teach, to serve and to inquire into the nature of things.
The 2016 lecture, “So You Think You’re Smarter than a Robot: The Race between Human Learning and Deep Learning,” will be presented by Thomas Reeves, Ph.D., professor emeritus of learning, design and technology at UGA’s College of Education.
Brian Heredia, a member of the Class of 2018, will provide the student response. Brian is a UGA Honors student and serves as an ambassador for the College of Education.
Can’t attend the lecture? Watch the livestream at www.ctl.uga.edu.
Peformics Google AdWord Training and Certification Program
Applications due January 29 in room 215 of the Journalism Building
Performics is offering AdPR students in the UGA Grady College the opportunity to gain an edge in a digital media career by taking the Google AdWords certification training and exams. This program is designed to train students in AdWords to enhance their digital advertising careers. Students who pass the exams will attain Google AdWords certification and be allowed to include this accomplishment on their resume.

Students who have participated in this program have landed exciting jobs at places such as: Performics/Chicago, Performics/Atlanta, The Media Kitchen/New York, 360i/Atlanta, Nebo/Atlanta, ESPN/New York, Edelman/Atlanta, VML/Atlanta, Dynamic Web Solutions/Richmond, and more. Participation in this program gave them a leg-up in the interview process.

ADPR students graduating in 2016 are invited to apply. Direct your questions to Grady College Mentors: Dr. Jhih-Syuan (Elaine) Lin, Assistant Professor of Advertising, jhlin@uga.edu. and Dr. Karen W. King, Professor of Advertising and Jim Kennedy Professor of New Media, kwking@uga.edu.


Please visit the Grady College Events Calendar for more listings and information.

3.25.2014

AdPR students selected for Google/Performics-Grady AdWords Certificate Program

Congratulations to AdPR students selected for the Google/Performics AdWords program this year.

Image courtesy of http://blogs.position2.com/
The program is a partnership between Performics / Google and AdPR at UGA. The program is designed to train UGA AdPR students in Adwords to help enhance their digital media careers.

Google AdWords program is globally recognized as one of the most important qualifiers to enter the digital marketing industry.

Benefits of completing the certificate program include:
  • Improved knowledge in keywords, bidded media systems and optimization strategies
  • Globally-recognized stamp of approval certifying essential AdWords knowledge
  • Showcase specialists knowledge through advanced exams covering search, display, reporting and analysis

The following students are assigned a mentor and will complete modules on a regular basis throughout the spring semester.

Alexandra Holzworth
Brian Alsobrook
Chandler Rumsey
Ellie Reed
Emily Hood
Matthew Pimenta
Page Kelley
Victor Miltiades
Samantha Meyer
Steven Coulombe
Jordan Simpson

Exam topics include Google advertising, display advertising, search advertising, and reporting and analysis.

View last year's program post here.



11.11.2013

Grady students invited to apply for Google/Performics Scholars Program

AdPR seniors: Performics is partnering with Google to offer students in Grady College the opportunity to gain an edge in a digital media career by taking the Google AdWords certification training and exam. This program is designed to train students in AdWords to enhance their digital media careers. Students who pass the exam will attain Google AdWords certification and be allowed to include this accomplishment on their resume.

ADPR students graduating in 2014 are invited to apply and ten students will be chosen to participate in the second annual Google/Performics Scholars Program.

Chosen students will be assigned a mentor.  They willl complete modules on a regularly scheduled basis during January, February and March and will take the Fundamentals as well as 1 of the 2 Advanced exams

If you are interested, applications are due to Ms. Donna LeBlond in room 215 by Tuesday, Nov. 19.
For other questions, contact:
Dr. Jhih-Syuan (Elaine) Lin, Assistant Professor of Advertising, jhlin@uga.edu
Dr. Karen W. King, Professor of Advertising and Jim Kennedy Professor of New Media, kwking@uga.edu

1.13.2013

Performics and Google to Offer AdWords Program for Grady Students



Grady College is pleased to announce that Performics, the performance marketing agency in Publicis, has teamed with Google to offer an opportunity to Grady students to get a head start on a digital media career by taking the Google Adwords Certification Program and Test. 
Dana Todd

This program was developed through the efforts of Grady alumna Dana ToddSVP Marketing and Business Development at Performics in Chicago. UGA will be the first recipient of this official scholarship program, and 10 students will be chosen to become individually qualified in Google AdWords. Representatives of Performics will come visit Grady the week of January 21 to recruit in senior-level classes. Grady faculty Dr. Elaine Lin and Dr. Karen King will be working with Performics and Google to help set it up. 

Google's AdWords program is globally recognized as one of the most important qualifiers to enter the digital marketing industry. Knowledge in AdWords can be transferrable to almost any career in marketing, including ones involving optimization, keyword search and digital metrics. 

Benefits to completing this certificate program include: 

  • Improved knowledge in keywords, bidded media systems and optimization strategies; 
  • Globally-recognized stamp of approval certifying essential AdWords knowledge; 
  • Showcase specialist knowledge through advanced exams covering search, display, reporting and analysis.

Applications to the program will be due January 31, 2013, and can be found here. Once chosen, students will be assigned a mentor and will complete modules on a regular basis during February and March. 

To gain qualification, students must pass both the Advertising Fundamentals exam and one advanced-level exam. Exam topics will include Google advertising, display advertising, search advertising, and reporting and analysis. Students will complete the modules by early April and take the exam, and Performics will cover the cost of taking the exam. Google/Performics will come to campus to award the certificates in late April. Students who pass the required exams to become Individually Qualified will receive a certificate verifying achievement. They'll also have an online Individual Profile page to share with interested parties.

Once qualified, individuals receive a Google-branded certificate and can add their Individually Qualified status to their CV to showcase their AdWords skills and knowledge.