The program is a partnership between Performics / Google and AdPR at UGA. The program is designed to train UGA AdPR students in Adwords to help enhance their digital media careers.
Google AdWords program is globally recognized as one of the most important qualifiers to enter the digital marketing industry.
Benefits of completing the certificate program include:
- Improved knowledge in keywords, bidded media systems and optimization strategies
- Globally-recognized stamp of approval certifying essential AdWords knowledge
- Showcase specialists knowledge through advanced exams covering search, display, reporting and analysis
The following students are assigned a mentor and will complete modules on a regular basis throughout the spring semester.
Exam topics include Google advertising, display advertising, search advertising, and reporting and analysis.