Returning to campus on February 10th, Grady grad, Inga Kalinichenko-Cenatiempo (ABJ '97 and MA '98) was the featured guest speaker in a class she once took. Inga spoke to the class about how the role of the media planner has changed since she left school. She had some encouraging words for those looking for a career in media planning and encouraged the students to get as much experience with new media technologies as possible to make themselves more marketable.
Inga is currently Supervisor, Communications Planning At Zenith Optimedia. Her clients include General Mills brands: Progresso, Green Giant & Betty Crocker Fruit Snacks. Prior to joining Zenith, she was with Mindshare, New York as Manager, Exchange Planning. Her clients included: IBM Mid Market and Corporate Brand divisions, Arby’s, American Red Cross, MBNA and the Office of National Drug Control Policy
Zenith Optimedia is part of the world's largest media services group. Owned by Publicis Group, they have 195 offices in 70 countries. The media agencies services include development of communications strategy, through executional planning, negotiation and implementation. They co-ordinate campaigns across countries and regions.
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