June 2011 marks the second consecutive year UGA students are studying abroad at the infamous Cannes Lions festival. The Cannes Lions International Festival of Creativity is the largest international advertising event with over 8,000 participants and 29,000 entries. UGA has the largest presence of any university during the week of the festival. Students are hearing about the state of the advertising and communication industries as well as getting a glimpse of the future.
Students get the opportunity to sit in on sessions with Malcolm Gladwell, Piers Morgan, Martha Stewart, Nick Jonas, Wil.i.am, and other notables. Students also get exposure to advertising icons such as Martin Sorrell, John Hegarty, Maurice Levy, and Bob Greenberg among many others. The festival offers a full week of seminars, workshops and master classes.
UGA students also get special opportunities to meet exclusively with leading professionals. This year's line up includes:
- Susan Lilley, USA Today (U.S. Cannes Lions delegate representative)
- Julie Winskie, Global President, Porter Novelli (Grady grad)
- Noel Cottrell, Creative Director, Fitzgerald (creator of E*Trade's "Talking Baby" Super Bowl commercial)
- Nancy Seliger, Senior VP, Fleishman-Hillard
- Greg Pinelo, Creative Director, GMMB (2009 Titanium winner for "Obama for President")
- Jennifer Frommer, Senior VP of Global Brand Partnerships, Interscope Records (Eminem / Lady Gaga)
- David Simon, writer/author/TV producer of HBO's "The Wire," "Treme," "Generation Kill"
- Allison Arden, Publisher, Advertising Age
- Claude Brown, Microsoft Advertising (UGA alum)
- Amr Salama, Egyptian film maker (highly involved in Egypt's involvement in the "Arab Spring")
- Chris Hall, CEO, BBDO-ATL
This year 23 students are fortunate to get a VIP tour of Microsoft Advertising's Experience Center, a showcase of the company's latest consumer technology, and a special invitation to the Microsoft Advertising's beach party.
Students are learning about the latest thinking regarding social media, digital, research, cause-related marketing, innovation, and the future of media... and collecting as many business cards as possible.