The Department of Advertising & Public Relations at the University of Georgia is pleased to welcome Dr. Marc Weinberger as an in-residence visiting scholar. During the Spring 2012 semester Dr. Weinberger will be looking for opportunities to work collaboratively with graduate students and faculty in the Henry W. Grady College of Journalism & Mass Communication.
Weinberger comes from the Department of Marketing at the University of Massachusetts-Amherst, where he served as Professor and Associate Dean for Faculty Affairs and Research in the Isenberg School of Management. Among numerous articles and presentations, Weinberger coauthored Humor in Advertising: A Comprehensive Analysis (2006), a definitive source on the topic.
Weinberger plans to continue working on humor-appeal projects and he has interests in measuring corporate brand attitudes, reputation management, and the effects of negative information in the marketplace. He is available for meetings as well as occasional guest lectures.