AdPR student's poster is chosen to promote local market

Abbie Brans

Abbie Brans, an advertising major in the Grady College of Journalism and Mass Communication, designed a poster that was selected to promote a farmers market in Athens that provides fresh, affordable produce and economic development opportunities for the community.

The West Broad Farmers Market, which operates under the Athens Land Trust, is located in the Athens Hancock Corridor.  

“The purpose of the market is to provide the surrounding community, as well as greater Athens, with a source of local produce, prepared foods and crafts, and also to empower low-income residents to take economic control of their lives through entrepreneurship and sustainable business practices,” said Kaela Horne, the market manager.

Horne contacted Kristen Smith, a senior lecturer in the Grady College, to see if her graphic communication students could design the poster. 

“We were about to start a poster project, so this was great timing for us,” said Smith. “I let students know about this opportunity, and 10 students took the challenge. I’m happy for Abbie that her poster was chosen and that her work will be seen all around Athens.”

The West Broad Farmers Market will use Brans’s design on other materials that promote the market. Brans will be credited as a sponsor of the market. 

The West Broad Farmers Market is held Saturdays, 10 a.m. - 2 p.m., from May 2 - December 12, at the Old West Broad School, 1573 W. Broad Street in Athens.