C/W/I/P, a digital agency, sponsored an all day Content Strategy Spectrum
Workshop on October 23rd.
David Muhammed, formally at Moxie and
then BBDO-Atlanta; Nesby Ingram, a millennial marketing MBA and Jimmy Wardlaw, a SCAD trained creative lead formed the nimble content shop in Atlanta, GA. C/W/I/P
believes strongly in data-driven insights, experienced human intuition, smart
strategy and killer creativity.
The Content Strategy Spectrum Course provided UGA
students with real world approaches that top agencies are currently using to
evolve thinking at brands. Students then put their knowledge to the test by
working with representatives and peers on a mini content audit and developed an
integrated media ecosystem. This was a great way to get real world experience and
develop many valuable skills.
*Hosted
by UGA AdClub
C/W/I/P, a digital agency, sponsored an all day Content Strategy Spectrum
Workshop on October 23rd.
David Muhammed, formally at Moxie and
then BBDO-Atlanta; Nesby Ingram, a millennial marketing MBA and Jimmy Wardlaw, a SCAD trained creative lead formed the nimble content shop in Atlanta, GA. C/W/I/P
believes strongly in data-driven insights, experienced human intuition, smart
strategy and killer creativity. The Content Strategy Spectrum Course provided UGA students with real world approaches that top agencies are currently using to evolve thinking at brands. Students then put their knowledge to the test by working with representatives and peers on a mini content audit and developed an integrated media ecosystem. This was a great way to get real world experience and develop many valuable skills.
*Hosted
by UGA AdClub
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