Senior Ad Major Receives the George M. Abney Honors Award

With the academic year drawing to a close, the University of Georgia has been recognizing those who have gone above and beyond in their schoolwork and outside of the classroom. One of these honorees is Caroline Moore; a senior advertising major who is the recipient of the George M. Abney Honors Award in the Grady College of Journalism and Mass Communication. Caroline has worked incredibly hard to complete both her undergraduate and graduate coursework within four years through the Combined Bachelor's/Master's Degree Program offered by the UGA Honors Program. 

What work have you done outside the classroom to be recognized for this award?
While attending the University of Georgia and while in Grady College, I have had the opportunity to participate in a lot of wonderful programs - both on campus and off. I have been a member of Ad Club and a volunteer at Georgia Museum of Art since freshman year. Over the years, I have also spent time as a layout staff member for Georgia Political Review, a member of the GMOA Student Association, a volunteer media center specialist at Whit Davis Elementary School, and a mentor with Thomas Lay After-School Program. I had an absolutely wonderful experience serving as a strategic planner for Grady’s student-led ad agency, Talking Dog. Through this organization, I was able to work with a stellar team to create a real-life ad campaign for Seabear Oyster Bar. One incredible summer, I was able to participate in both the Grady in New York Maymester and the Cannes Lions Festival of Creativity Study-Abroad Program. I was able to pursue both programs through funding from the Honors Program and Foundation Fellowship. Through the Foundation Fellowship, I have also been able to study at the University of Oxford and complete travel-study programs in New York City, Washington, D.C., South Korea, and Cuba. After attending the Cannes Lions Festival, I completed my first internship as a summer advertising intern for Marketing Strategies, Inc. in Myrtle Beach, SC. Last year, I completed my second professional position as a marketing coordinator for Vitamin C – a successful health IT software company based in Athens. In addition to these experiences, I am also an Omnicom/Grady Future Leaders Fellow and a member of Phi Beta Kappa, Alpha Delta Sigma (AAF’s advertising honor society), and Phi Kappa Phi.

What are your career aspirations?
After graduation, I plan to explore agency life and gain as much experience as I can. I hope to work for a company that values diversity and empowers young women, like me, to achieve great things and to become a leader within the organization and community. On the company-level, this means valuing diversity and difference, as well as volunteering in the community and contributing to the efforts of multiple non-profits. On an individual-level, this means having the opportunity to work hard and move up in a company. In the future, after gaining experience in agencies, I hope to pursue a career in the non-profit sector. I am particularly passionate about improving the accessibility of education and the arts to children and young people. To lead communications for an organization that has this goal would be absolutely incredible.

What are you going to be doing this summer?
After graduation, I will be moving to Atlanta and completing the six-month-long Omnicom/Grady Future Leaders Fellowship. Through this program, I will be spending three months working for Fleishman Hillard and three months working for BBDO. According to program literature, “The Omnicom-Grady Future Leaders Fellowship program provides a completely integrated marketing communications experience for upcoming Grady graduates. In addition to agency work in advertising and public relations, Fellows will have the opportunity to participate in monthly educational luncheons and mentoring sessions with a representative from an outside agency.”

We're incredibly proud of Caroline, and thankful to have students like her representing the AdPR department so well. 

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