Joseph Olewitz of 22nd Story Strategies visits AdPR

Joseph Olewitz - 22nd Story Strategies

Coach, mentor and sales professional Joseph Olewitz spent 16 years responsible for USA and International revenue growth as a member of the leadership team at two multi-national digital agencies before founding his own company, 22nd Story Strategies, in 2010. Created in response to demand from entrepreneurs and executives who realized that an experienced individual such as Olewitz could provide invaluable guidance with regards to revenue growth, 22nd Story Strategies has helped a wide range of businesses from start-ups to global giants meet and exceed their sales and revenue goals. 

Based in New York City, Olewitz works with companies around the world, where, functioning as a Virtual Chief Revenue Officer for his clients, Olewitz has built and implemented revolutionary and disruptive intentional revenue growth programs based on his deep experience and passion.

The following lecture, given by Joseph Olewitz in celebration of National AdPR Week, is open to all Grady students: 

Monday, September 28th from 2:30 - 3:30 PM

Brought to you by AdPR at UGA

Discussion: Entrepreneurship - How to prepare for the new world in Advertising and PR

Location: Peyton Anderson Forum - Grady College

Video Coverage of this event can be found here: https://youtu.be/_V—Js4rbis 

For more about Olewitz, visit his blog at www.intentionalgrowth.com, his LinkedIn profile, and check out www.22ndstorystrategies.com to learn more the services offered by 22nd Story Strategies.

Eunice Carter, VP Media Director at Luckie & Co., visited AdPR

Eunice Carter (ABJ '98), VP Media Director at Luckie & Co., visited the Advertising and Public Relations Department at Grady College of Journalism and Mass Communication on Thursday, April 23. 

She visited a class and shared with AdPR students "What's New in Media," reviewing the emerging media trends currently creating a buzz in the industry. 

Carter joined Luckie & Co., in 2014 to oversee media planning and buying for the Atlanta and Birmingham offices. With more than 17 years of experience working with corporate and retail brands in automotive, CPG, tourism and utilities, she has served in various media planning and buying capacities for both full-service and media-specific agencies in both New York and Atlanta. Carter has worked with leading brands such as Volkswagen, Audi, AT&T, Cheerios and Huffy. Carter is a 1998 Grady College graduate with a degree in advertising. 

AdPR Alumni Spotlight: Ben Means

Ben Means, ABJ '14

Ben Means works at Infinity Marketing in Greenville, SC, and he graduated with a degree in advertising in July '14.

Where do you currently work and what is your title?

I work as a Media Assistant at Infinity Marketing in Greenville, South Carolina.

What was your major and when did you graduate?  

I graduated as an advertising major is July 2014.

What activities were you involved while in Grady/UGA?  

I was the Executive Co-Director of Camp Kesem UGA and the Greek Recruitment Chair for Relay For Life.

What are you doing now and how did you get there?  

I am doing market research, media planning, and media buying at Infinity marketing. I owe all of my experience and learned leadership skills to Camp Kesem UGA, and Grady helped build my team work skills and presentation skills.

What is your day-to-day like at your job? (Any interesting projects that you can share with us?)

I use market research databases daily, to plan and execute my clients’ needs within my budget. A lot of my day-to-day work is building relationships with clients and vendors. I have learned everything in advertising and marketing revolves around building sustainable relationships and never burning any bridges. I have also learned to double-check anything I do and to back up my work at any given moment.

What part of your Grady experience (classes, professors, etc.) has been helpful in your career today?

All of the group projects really did help me with presentation skills and gave me the confidence to give a great presentation. The media planning class prepared me for the responsibilities at my current job. I think that Grady should consider giving an Excel class, because everything in business is created and presented in Excel.  After a long day at work, I sometimes have dreams in Excel.

What is your favorite Grady memory?  

My campaigns class this past summer.

What advice do you have for current AdPR students?

Be prepared to work very long hours in whatever field you choose. This is not a 9a-5p job. It is a job whenever your client wants it to be a job. Get ahead in your work and prepare in advance before the client ask for something. Learn how to make graphs in Excel and familiarize yourself with Nielsen, Prizm, and other market research websites. Learn the different market trends and different demographic trends, especially if you want to go into media planning or media buying.